In this episode, Sam Jacobs, Asad Zaman, and AJ Bruno break down a viral LinkedIn post that sparked a heated debate about the role of B2B marketing in go-to-market strategy. Has marketing become too focused on pipeline at the expense of brand? Are CMOs being pushed out in favor of CROs? The team explores how marketing’s role is evolving, the tension between short-term revenue goals and long-term brand building, and what leaders can do to prove marketing’s strategic value.
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Key Chapters:
- 00:00 - Introduction
- 07:24 - The Controversial LinkedIn Post
- 11:32 - Reactions and Defensiveness
- 20:31 - The Role of CRO and Marketing
- 27:30 - The Shift from Large to Small Organizations
- 33:46 - The Demand Generation Dilemma
- 39:01 - Navigating Feedback and Public Perception
- 45:33 - The CMO to CRO Transition Debate
- 51:01 - The Importance of Counter Narratives
- 57:01 - Communication, Trust, and Leadership in Marketing
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