About this webinar
It’s impossible to win in today’s market if your star players have a disjointed GTM strategy. And just like in football, success comes when these players are aligned and working from the same playbook.
Drawing parallels to the gridiron, we’ll cover real examples of how a CMO and CRO can align from the top down to create a winning game plan that ensures seamless handoffs, effective communication, and a clear path to the end zone. From breaking through defensive barriers to executing the scoring plays, you’ll learn the tactics used to ensure your marketing and sales teams are in sync, driving toward a shared goal—winning customers and increasing revenue.
What you can expect
- Why it’s a new game: How millennials' buying habits demand new approaches to the buyer journey.
- How to throw out the old playbook, gain buy-in, and present as a united front to the rest of the organization.
- How TrustRadius gained field team alignment in under 6 months - and you can too!
Sponsored by
