The #1 podcast for founders, operators, and investors in B2B tech. Tune in every Sunday to hear Sam Jacobs, AJ Bruno, and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Featured episodes
The State of AI in GTM with Mark Roberge of Stage 2 Capital
Mark joins the show to explore the challenges and opportunities businesses face in adopting AI. Together, the group delves into the primary go-to-market applications for AI, the unique hurdles large companies encounter with implementation, and how future regulations could shape the field’s development.
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GTM Efficiency and the need for a “Chief Go-To-Market Officer”
Sam, AJ, and Asad explore GTM Efficiency—a metric from David Spitz that measures the cost of generating NRR. They discuss its implications as a predictor of tech company performance and debate the need for a “Chief Go-To-Market Officer” to drive GTM strategy.
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David Obrand on Navigating the Everchanging GTM Landscape
David outlines Salesloft’s three pillars for succeeding in the enterprise market, emphasizes the need for a revenue orchestration platform, and shares insights from his transition to CEO.
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Meet your hosts
Sam Jacobs
Sam is the Founder & CEO of Pavilion. He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund.
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AJ Bruno
AJ is the Founder and CEO of QuotaPath. As a second-time founder, AJ has built and led the go-to-market strategy for sales, lead generation, and account management teams, scaling from $0 to $25 million in annual recurring revenue and overseeing organizations with over 100 employees.
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Asad Zaman
Asad is CEO of Sales Talent Agency and Editor of Topline Newsletter. Sales Talent Agency has helped over 1,500 companies hire CROs, BDRs, and everything in between and facilitated $1B+ in compensation.
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