Executive only

Revenue Architecture

In this course, offered to Pavilion Executive members by our Partner, Winning by Design, you'll learn the fundamental principles of recurring revenue and how to align all Revenue functions (Sales, Marketing, and CS) under one operating model with a consistent language. You'll also learn how to implement the specific frameworks that can be applied to your recurring revenue business to achieve sustainable growth.

Start the enrollment process and follow the instructions sent to your email. Winning by Design will follow up with an invitation to access your virtual sessions one day from the time of registration.

Hosted by:

65b21df797aa12294b10a321_Winning By Design

Course details

Designed for: Revenue leaders (CRO, VP/Director of Sales, Marketing, or Customer Success, Director/Head of Revenue Operations)
Pavilion price: Free with Executive Membership only
Winning by Design price: $2,500
Session schedule: See table below

 

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*Please note that enrollment closes 48 hours before the session starts, and each session caps at 100 people.

Session Schedule

US-based sessions:

July 9 - 24

10:00 AM - 12:00 PM PT

July 16 - 30

9:00 AM - 11:00 AM PT

August 6 - 22

10:00 AM - 12:00 PM PT

August 19 - 29

9:00 AM - 11:00 AM PT

September 10 - 26

10:00 AM - 12:00 PM PT

September 17 - 30

9:00 AM - 11:00 AM PT

 

EMEA-based sessions:

July 8 - 19

3:00 PM - 5:00 PM CET

August 5 - 19

3:00 PM - 5:00 PM CET

September 9 - 20

3:00 PM - 5:00 PM CET

 

Blended course format

  • 12 hours LIVE instruction; six 1.5-hour sessions + half-hour optional Q&A
  • Delivered via Zoom video conference
  • Exclusive async access to blueprints, videos, and exercises
  • Industry-recognized certification
Sam Jacobs clapping in front of a room of people

Certified Trainers for this course

Beth Yehaskel

Beth
Yehaskel

Based in Seattle, Washington

Connect with Beth

Roee Hartuv

Roee
Hartuv

Based in Berlin, Germany

Connect with Roee

Maria Abad Baides

Maria Abad Baides

Based in Barcelona, Spain

Connect with Maria

Aurelien Tardieu

Aurélien Tardieu 

Based in Paris, France

Connect with Aurélien

quote-up-circle

"Going into this class I wasn't sure what to expect out of it other than a general framework of RevOps. I came out with a wealth of knowledge about RevOps and most importantly how to recognize areas of improvement and practical ways to implement change for success."

Rachel Rozen
Founder and CEO of Connection Catalyst

Course curriculum

You are required to complete pre-work before each session. Additionally, there will be homework to ensure full understanding of the topics covered.

Session 1:
The Revenue Model

 

Discover the three distinct monetization strategies: ownership, subscription, and consumption. Learn how each strategy operates based on different revenue principles, from upfront payments and periodic subscriptions to usage-based consumption.

Session 2:
The Data Model

 

Explore the data model that spans the entire customer lifecycle. Transform the classic marketing and sales funnel into a holistic framework that emphasizes customer impact from acquisition through long-term engagement.

Session 3:
The Mathematical Model

 

Gain insights into the engineering blueprint of the revenue system. Identify how revenue behaves under various conditions and uncover the sophisticated nature of a recurring revenue engine through mathematical principles.

Session 4:
The Operating Model

 

Learn about the blueprint for scaling your business. This session emphasizes the necessity of standardized data models, a unified language, and a uniform methodology across the entire customer journey to ensure cohesive operations.

Session 5:
The Growth Model

 

Navigate the key stages of growth in a recurring revenue business. This session will guide you along an S-curve, helping you identify critical revenue breakpoints and providing a roadmap for managing growth complexities and preparing for future phase shifts.

Session 6:
The GTM Model

 

Identify how to combine the efforts of all customer-interacting functions, including marketing, sales, and customer success. Explore various go-to-market motions to optimize your customer engagement strategies.

Pricing

Pavilion and Winning by Design have partnered up to bring executive Pavilion members this course for free. Associate Pavilion members and non-members of Pavilion can enroll through Winning by Design's website at full value.

Course FAQ

This course is included in the cost of Pavilion Executive membership. Associate members of Pavilion and non-members can enroll through Winning by Design's website at full value ($2,500).

To enroll in this course, click here and complete the application. The Pavilion Team will then email you with the next steps for enrolling in a Revenue Architecture Course.

Our partner, Winning by Design, will follow up with instructions on how to access the video conference. The invitation from Winning by Design will be sent within one business day from the time of registration.

Non-members can directly enroll in Revenue Architecture directly through Winning by Design at full value ($2,500).

However, Executive members of Pavilion can access this course for free. Not a member? Join Pavilion today. 

Winning by Design offers multiple Revenue Architecture sessions based on different timezones. Please refer to the schedule below:

  • July 8th - 19th from 3:00 PM - 5:00 AM CET (EMEA)
  • July 9th - 24th from 10:00 AM - 12:00 AM PT (US)
  • July 16th - 30th from 9:00 AM - 11:00 AM PT (US)
  • August 5th - 19th from 3:00 PM - 5:00 AM CET (EMEA)
  • August 6th - 22nd from 10:00 AM - 12:00 AM PT (US)
  • August 19th - 29th rom 9:00 AM - 11:00 AM PT (US)
  • September 9th - 20th from 3:00 PM - 5:00 AM CET (EMEA)
  • September 10th - 26th rom 10:00 AM - 12:00 AM PT (US)
  • September 17th - 30th from 9:00 AM - 11:00 AM PT (US)

Please note that enrollment closes 48 hours before the session starts, and each session caps at 100 people.

Revenue Architecture provides students with a blended course format:

  • 12 hours LIVE instruction; six 1.5-hour sessions + half-hour optional Q&A
  • Delivered via Zoom video conference
  • Exclusive async access to blueprints, videos, and exercises
  • Industry-recognized certification

Yes, there will be a certification exam at the end of this course.

When you pass the exam at the end of the course, you will receive the following industry-recognized certification that you can post to your LinkedIn profile.

This course will be hosted by Winning by Design on Zoom.

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