Vendor Scorecard: Account-Based Marketing & Conversational Marketing Platforms

We teamed up with CB Insights to speak with software buyers who recently purchased account-based marketing (ABM) and conversational marketing solutions to understand product quality, competition, and pricing. Quickly compare 6sense, Demandbase, Drift, Qualified, and more with this Vendor Scorecard.

We mined Yardstiq’s interviews with software buyers to understand their views on ABM and conversational marketing solutions and generate a score.

• 6sense
• Clearbit
• Demandbase
• Drift
• Qualified

Other platforms mentioned by buyers include:

• Bombora
• Intercom
• Salesforce
• Terminus
• Zendesk
• ZoomInfo