Make Go-to-Market a Team
Sport with the Data Model

The Data Model was originally conceived by Jacco van der Kooij of Winning by Design and is taught in Pavilion’s Revenue Architecture course.

Customer-centric at its core, the recurring revenue Data Model maps 9 specific stages of the customer journey. Learn how revenue leaders can use the Data Model to identify and diagnose problems within your revenue engine, enabling you to address them faster, with more targeted solutions as a single GTM team.