Pavilion Logo Full Color
  • Membership
    • Tiers
      • Executive
      • Associate
      • Pavilion for Teams
    • Ideal Functional areas
      • Sales
      • Marketing
      • Customer Success
      • RevOps
    • Resources
      • Pricing
      • Reimbursement Tool
      • On The Bench
      • Referral Program
  • Community
    • The people
      • 50 CROs to Watch in 2025
      • 50 CMOs to Watch in 2025
      • 50 Partnership Executives to Watch in 2025
      • 50 CEOs to Watch in 2025
      • 50 RevOps Leaders to Watch in 2025
      • Pavilion Ambassadors
    • Helpful resources
      • Chapters
      • Sponsorships
      • The Pavilion team
  • Pavilion University
    • Featured Schools
      • CRO School
      • GTM Leadership Accelerator
      • CMO School
      • CCO School
      • RevOps School
    • Upcoming Courses
      • Building Your Retention Playbook
      • AI for Modern Marketers
      • Revenue Architecture
    • Courses & Faculty
      • Course Catalog
      • Faculty
  • Events
    • In-Person Events
      • CRO Summit 2025
      • Women's Summit 2025
      • GTM2025
      • All In-Person Events
    • Virtual Events
      • AI Content Lab: Turn 30-Minute Conversations Into 4,700-Word White Papers
      • The AI-Powered Revenue Org: Hype, Reality, and What’s Next
      • Demo Day: PeopleAI, Cleverbridge, Jiminny, Dreamdata, Tango, ZoomInfo & IQRush
      • All Virtual Events
  • Stay informed
    • Resources
      • NEW: GTM Compensation Benchmarks
      • NEW: B2B SaaS Benchmarks: Acqusition, Retention, and Efficiency Metrics
      • 2025 GTM Benchmarks
      • The Future of Revenue Report
      • All resources
    • Topline by Pavilion
      • Topline Podcast
      • The Revenue Leadership Podcast
      • Subscribe to the Newsletter
      • Join the Slack Community
  • Join Now
  • Log In

Content to Conversion

Decoding the B2B buyer journey

The buyer journey is constantly changing. So is the role of content in driving conversions. 

So, when GTM teams say “content is king,” what do we really mean? Pavilion recently partnered with Kickstand to determine just that. 

We surveyed more than 800 B2B buyers to answer questions like: 

✅ How do different personas use content to make purchase decisions? 

✅ What forms of content are the most compelling? 

✅ Where do buyers prefer to interact with content? 

✅ What role should #artificialintelligence play in content strategies? 

Get instant access to the report now.

Get instant access

  • Membership
    • Executive
    • Associate
    • For teams
    • On the bench
  • PavilionU
    • Overview
    • Course Catalog
  • Resources
    • Blog
    • Resources
    • Kind folks finish first
  • Who We Are
    • About Us
    • Why Pavilion
    • Careers
    • People
    • Sponsorships
  • LinkedIn
  • Twitter
©2025 Pavilion. All rights reserved.
|
  • Shop
  • Support
  • Terms of Service
  • Privacy Policy
  • Code of Conduct
  • Copyright Policy