2025 GTM Benchmarks:

Latest Insights Into Best Practices That Lead to Profitable, Efficient Growth

Presented by Ebsta & Pavilion

Based on insights from 655K opportunities, 240K+ seller discovery minutes, and 2,000+ CROs and sales leaders, this report reveals the strategies top-performing GTM teams use to win in 2025 by diving into the key trends shaping revenue growth, including how the top 14% of sellers generate 80% of revenue, why 46% of companies are adopting full-cycle sales, and how AI is unlocking new levels of efficiency.

You’ll learn why customer expansion now accounts for 52% of new revenue, how data-driven sales improve pipeline management, and the impact of decision-maker engagement on win rates. Whether you’re refining your GTM strategy or scaling for growth, these insights will help you drive efficiency, increase revenue, and outperform competitors.

Key Takeaways:

  • Efficiency is the new advantage – Top teams close deals 3x faster and drive 80% of revenue.
  • Engagement fuels success – Early decision-maker involvement boosts win rates by 55%.
  • Slippage kills revenue – Delayed deals reduce win rates by 113%.
  • Expansion is essential – Engaged C-suite relationships increase upsell potential by 189%.
Ebsta ebook preview

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