$ Premium course

Strategic Brand Building on LinkedIn

A 3-Week Executive Playbook for LinkedIn Growth.

Learn the exact LinkedIn strategy Sam Jacobs, CEO of Pavilion, used to grow his audience to 100,000+ followers, become a top executive voice in B2B tech, and drive over $3M in ARR. In this premium course, you’ll get a step-by-step framework to build a powerful personal brand on LinkedIn, attract opportunities, and accelerate business growth.

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Course details

Virtual classes: March 6 - April 3
Class time: 11:00 am ET - 12:30 pm ET
Open to: Executive GTM Leaders (VP+)
Pavilion or GLG Member price: $995
Non-member price: $1995

Enroll now

Why take this course?

Build Your Influence: Position yourself as a thought leader and attract high-value connections.
Drive Revenue Growth: Leverage LinkedIn to generate demand and grow your business.
Develop a Content Strategy: Learn how to consistently create engaging, high-performing content.
Grow Your Network: Expand your reach with strategic engagement and networking tactics.
Expert-Led Learning: Learn from industry leaders with proven track records.

Sam Jacobs clapping in front of a room of people

Meet your instructors...

Alec Paul

Founder of SalesBrand & Co-Founder of Teller

Alec Paul is the founder of SalesBrand, a LinkedIn B2B brand and content advisory, and co-founder of Teller, a full-stack Executive LinkedIn GTM software and services company.

In addition to his work supporting creators on LinkedIn, Alec co-created and produces the Sales Enablement Podcast and the the RevOps Podcast. Together, these podcasts have hundred of episodes and millions of downloads.

Connect with Alec

Sam Jacobs

CEO of Pavilion

Sam Jacobs is the Founder & CEO of Pavilion, the Wall Street Journal bestselling author of Kind Folks Finish First, and co-host of the Topline Podcast. Founded in 2016 as Revenue Collective, Pavilion helps its 10,000+ member global community of go-to-market executives to unlock their full professional potential through private peer groups, education, events and research.

Connect with Sam

What you'll learn

This course is designed for executives across the GTM motion - from VPs to C-Suite leaders in Sales, Marketing, Customer Success, and RevOps - but is relevant to any modern executive looking to build or amplify their personal brands on LinkedIn and drive profitable, efficient growth for their organization. Here's what you'll cover.

Session 1:

Wednesday, April 17

Getting Started on LinkedIn, Defining Your Target Audience and Optimizing Your Profile.

By the end of this class, you will be able to:

Understand LinkedIn 101
Build your foundation
Audit your LinkedIn Profile
Define your core metrics

Session 2:

Wednesday, April 24

Building Your Network, Identifying Key Industry Influencers, and Creating Your Commenting Strategy.

By the end of this class, you will be able to:

Distinguish Followers vs Connections
Grow Your Network
Build a LinkedIn Engagement Strategy
Learn the Art of Commenting
Manage your Profile

Session 3:

Wednesday, May 1

Developing Your Personal Content Strategy, Finding Your Voice and Building An Audience.

By the end of this class, you will be able to:

Perfect Executive Messaging
Battle the Blank Page
Grasp LinkedIn Content Creation 101
Build Your Content Calendar
Engage With Your Audience
Measure Metrics that Matter

What past students are saying

The insights on raising my profile and becoming an influencer on LinkedIn were especially valuable. This course was a great investment of time and resources."

Darin Recchi

GTM Advisor at Active Impact Investments + ThoughtExchange

An incredible course—super valuable. The first one I’ve taken where I actually learned something."

Peter Conforti

CEO at Good Content

The course was highly tactical, offering practical advice and great examples."

Martin Roth

Founder at Martin Roth, Previous CRO of Levelset

This course delivered actionable, insightful content that helped me build my personal brand on LinkedIn. I had put some effort into brand-building before, but I needed to uncover what I didn’t know. Since taking the course, I’ve already applied what I learned and am seeing results. I highly recommend it to anyone serious about strengthening their LinkedIn presence."

Daren Lauda

CEO at Outset

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