On demand

LinkedIn Brand Building and Social Selling

In this 6-week course, you’ll learn a step-by-step process to hone your brand, optimize your profile, create different types of content, use LinkedIn in your sales efforts, and create strategies for ongoing success.

Course details

Enrollment type: On-Demand
Open to: Executive and Associate Members

Enroll in the Member Hub

Tom Boston - LinkedIn Brand Building and Social Selling

Tom Boston, Instructor

Tom Boston is the Brand Awareness Manager at Salesloft, where he produces weekly content that salespeople love. In his role, he spreads the word on the power of a sales engagement platform, whilst empowering salespeople to sell better using social media.

Tom is widely regarded as a thought leader within the sales space and credits a lot of his success to creating consistent content that his audience relates to. His light-hearted approach to content creation has meant he’s built an engaged following for his weekly videos, articles, and funny memes. He’s the self-proclaimed savior of the distressed salesperson, producing hilarious sales-related content relatable to anyone in sales.

 

Connect with Tom

Course curriculum

This course is designed for SDRs, BDRs, AEs, CSMs, or other go-to-market professionals looking to build their personal brand on LinkedIn to drive more sales.

Session 1:
Building Your Personal Brand

 

  • Explain the impact of personal branding on sales
  • Articulate key elements of your personal brand in a Personal Brand Framework
  • Identify opportunities that express your personal brand through LinkedIn content and engagement

Session 2:
Optimizing Your Profile

 

  • Select profile and cover photos that reflect your brand
  • Draft a headline and About Me section that capture attention
  • Leverage Creator Mode to amplify your brand

Session 3:
Creating Text Content

 

  • Design a post that is visually appealing
  • Draft a text post with content that engages your audience
  • Leverage a catalog of ideas for writing posts

Session 4:
Creating Multimedia Content

 

  • Employ best practices for creating posts with more than just text
  • Create videos that reel people in
  • Leverage a catalog of ideas for multimedia posts

Session 5:
Social in the Sales Process 

 

  • Draft compelling connection requests tailored to your prospects
  • Start conversations that get responses
  • Create a social selling sequence incorporating LinkedIns

Session 6:
Building Content and Engagement Strategies

 

  • Create an engagement strategy that helps you become a voice for your industry that actively engages with buyers
  • Create a strategy for planning, creating, and posting content on a regular basis

Expected Results

By the end of this course, you will be equipped with the knowledge and skills to:

  • Increase connections and followers on LinkedIn
  • Increase engagement and views of your content
  • Increase response rate from outreach
  • Increase inbound leads
  • Meet your quota more quickly, easily, and consistently

Enroll in the Member Hub

Sam Jacobs clapping in front of a room of people

Course FAQ

This program is included in the cost of a Pavilion Membership. Not a member? Join now.

At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.

Enroll on demand at any time.
Due to this course being on demand, you can participate in sessions at your own pace.

We ONLY offer Executives the opportunity to get certified in On Demand offerings, and we currently only offer certificates for these Executive-level offerings:

  • CRO School
  • CMO School
  • Enterprise GTM School

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