Executive Level

Revenue Architecture

In this course, offered to Pavilion Executive members by our Partner, Winning by Design, you'll learn the fundamental principles of recurring revenue and how to align all Revenue functions (Sales, Marketing, and CS) under one operating model with a consistent language. You'll also learn how to implement the specific frameworks that can be applied to your recurring revenue business to achieve sustainable growth.

Start the enrollment process and follow the instructions sent to your email to complete registration. Winning by Design will follow up with an invitation to access your virtual sessions one day from the time of registration.

Hosted by:

65b21df797aa12294b10a321_Winning By Design

Course details

Designed for: Revenue leaders (CRO, VP/Director of Sales, Marketing, or Customer Success, Director/Head of Revenue Operations)
Pavilion price: Free with Executive Membership only
Winning by Design price: *$2,500
Session schedule: See table below

Start enrollment (Executive Members Only)

*Please note that Associate members and non-members must pay the Winning by Design fee.

Session Schedule

Please note, session enrollments close 48 hours before the session starts, and each session caps at 100 people.

US-based sessions:

Course starts December 2

Schedule:
Dec. 2, 3, 10, 11, 12, 13

1:00 PM - 3:00 PM PT

Course starts December 3

Schedule:
Dec. 3, 4, 5, 10, 11, 12

9:00 AM - 11:00 AM PT

EMEA-based sessions:

Course starts December 2:
Schedule:
Dec. 2, 4, 6, 9, 11, 13

10:00 AM - 12:00 PM CET

Blended course format

12 hours LIVE instruction; six 1.5-hour sessions + half-hour optional Q&A
Delivered via Zoom video conference
Exclusive async access to blueprints, videos, and exercises
Industry-recognized certification

Sam Jacobs clapping in front of a room of people

Certified Trainers for this course

Beth
Yehaskel

Based in Seattle, Washington

Connect with Beth

Roee
Hartuv

Based in Berlin, Germany

Connect with Roee

John
Grispon

Based in Greater St. Louis, Missouri

Connect with John

"Going into this class I wasn't sure what to expect out of it other than a general framework of RevOps. I came out with a wealth of knowledge about RevOps and most importantly how to recognize areas of improvement and practical ways to implement change for success."

Rachel Rozen
Founder and CEO of Connection Catalyst

Course curriculum

You are required to complete pre-work before each session. Additionally, there will be homework to ensure full understanding of the topics covered.

Please note that curriculum topics and/or session order may be subject to change.

Session 1:
The Revenue Model

Discover the three distinct monetization strategies: ownership, subscription, and consumption. Learn how each strategy operates based on different revenue principles, from upfront payments and periodic subscriptions to usage-based consumption.

Session 2:
The Data Model

Explore the data model that spans the entire customer lifecycle. Transform the classic marketing and sales funnel into a holistic framework that emphasizes customer impact from acquisition through long-term engagement.

Session 3:
The Mathematical Model

Gain insights into the engineering blueprint of the revenue system. Identify how revenue behaves under various conditions and uncover the sophisticated nature of a recurring revenue engine through mathematical principles.

Session 4:
The Operating Model

Learn about the blueprint for scaling your business. This session emphasizes the necessity of standardized data models, a unified language, and a uniform methodology across the entire customer journey to ensure cohesive operations.

Session 5:
The Growth Model

Navigate the key stages of growth in a recurring revenue business. This session will guide you along an S-curve, helping you identify critical revenue breakpoints and providing a roadmap for managing growth complexities and preparing for future phase shifts.

Session 6:
The GTM Model

Identify how to combine the efforts of all customer-interacting functions, including marketing, sales, and customer success. Explore various go-to-market motions to optimize your customer engagement strategies.

Pricing

Pavilion and Winning by Design have partnered up to bring executive Pavilion members this course for free. At this time, associate Pavilion members and non-members of Pavilion can enroll through Winning by Design's website at full value.

Executive member price

Start enrollment (Executive Members Only)

Winning by Design price

$2,500

Associates/Non-Members via Winning by Design

Course FAQ

: The course will be hosted on the Winning by Design platform through Zoom.
: This course is included in the cost of Pavilion Executive membership. Associate members of Pavilion and non-members can enroll through Winning by Design's website at full value ($2,500).
: To enroll in this course, click here and complete the application. The Pavilion Team will then email you with the next steps for enrolling in a Revenue Architecture Course.

Our partner, Winning by Design, will follow up with instructions on how to access the video conference. The invitation from Winning by Design will be sent within one business day from the time of registration.
: Non-members can directly enroll in Revenue Architecture directly through Winning by Design at full value ($2,500).

However, Executive members of Pavilion can access this course for free. Not a member? Join Pavilion today.
: Winning by Design offers multiple Revenue Architecture sessions based on different timezones. Please refer to the session schedule to find a class that works for you.
: Please note that enrollment closes 48 hours before the session starts, and each session caps at 100 people.
: Revenue Architecture provides students with a blended course format:

12 hours LIVE instruction; six 1.5-hour sessions + half-hour optional Q&A

Delivered via Zoom video conference

Exclusive async access to blueprints, videos, and exercises

Industry-recognized certification
: Yes, there will be a certification exam at the end of this course.
: When you pass the exam at the end of the course with a score of at least 75%, you will receive the following industry-recognized certification that you can post to your LinkedIn profile. You will have two attempts to pass the exam.