Product Marketing Fundamentals
In today’s competitive market, buyers won’t purchase your product if they don’t understand what it is and how it can make their lives easier. Product Marketing translates features and benefits into valuable impact statements so that your ideal buyer understands and wants to buy what you are selling.
This course will teach how Product Marketing enables companies to grow and what core functions Product Marketing executes, such as positioning, messaging, and sales enablement. You will learn to identify and approach those core functions and apply them to your business and growth strategy. Whether you have a three, six, or 12-month sales cycle, you’ll be able to use what you learn to prioritize what’s most important and effective for you.
Course details
Enrollment type: On-demand
Open to: Executive and Associate Members
Leanna Adeola, Instructor
Leanna is the VP of Product Marketing and Brand Strategy at Innovatemap. With nearly 15 years of marketing experience, she doesn’t just establish brands; she amplifies them. Leanna guides Innovatemap’s product marketers with this vision so they can help clients identify and refine who they are and how they’ll reach the right audience.
Connect with LeannaExpected Results
By the end of this course, you will be equipped with the knowledge and skills to:
- Positively impact business metrics across all areas of the customer lifecycle
- Reduce top-of-funnel costs by increasing visitor to free trial conversion and decreasing customer acquisition cost (CAC)
- Retain and engage more users by increasing your net promoter score (NPS)
- Improve product adoption rate and increase time to value
- Prioritize the right tools to do more with limited resources, and work successfully with your product marketing teams
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