Product Marketing Fundamentals
In today’s competitive market, buyers won’t purchase your product if they don’t understand what it is and how it can make their lives easier. Product Marketing translates features and benefits into valuable impact statements so that your ideal buyer understands and wants to buy what you are selling.
This course will teach how Product Marketing enables companies to grow and what core functions Product Marketing executes, such as positioning, messaging, and sales enablement. You will learn to identify and approach those core functions and apply them to your business and growth strategy. Whether you have a three, six, or 12-month sales cycle, you’ll be able to use what you learn to prioritize what’s most important and effective for you.
Course details
Enrollment type: On demand
Open to: Executive and Associate Members
Leanna Adeola, Instructor
Leanna is the VP of Product Marketing and Brand Strategy at Innovatemap. With nearly 15 years of marketing experience, she doesn’t just establish brands; she amplifies them. Leanna guides Innovatemap’s product marketers with this vision so they can help clients identify and refine who they are and how they’ll reach the right audience.
Connect with LeannaCourse curriculum
This course is recommended for leaders of revenue, marketing, sales, demand generation, and individuals responsible for making sure your ideal buyers know about your product and understand why it’s valuable so that they buy it.
Session 1:
Product Marketing and its Core Functions
Key Topics:
- Understanding the Product Marketing Methodology
- Discovering buyer pains, priorities, and potential product marketing fixes
- Understanding product marketing fundamentals
Session 2:
The Function of Positioning
Key Topics:
- Understanding the Product Marketing Methodology
- Discovering buyer pains, priorities, and potential product marketing fixes
- Understanding product marketing fundamentals
Session 3:
The Function of Sales Enablement
Key Topics:
- Build and create sales enablement resources that resonate
- Improve your existing enablement assets
Expected Results
By the end of this course, you will be equipped with the knowledge and skills to:
- Positively impact business metrics across all areas of the customer lifecycle
- Reduce top-of-funnel costs by increasing visitor to free trial conversion and decreasing customer acquisition cost (CAC)
- Retain and engage more users by increasing your net promoter score (NPS)
- Improve product adoption rate and increase time to value
- Prioritize the right tools to do more with limited resources, and work successfully with your product marketing teams
Course FAQ
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This program is included in the cost of a Pavilion Membership. Not a member? Join now.
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At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
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Enroll on demand at any time.
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Due to this course being on demand, you can participate in sessions at your own pace.
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We ONLY offer Executives the opportunity to get certified in On Demand offerings, and we currently only offer certificates for these Executive-level offerings:
- CRO School
- CMO School
- Enterprise GTM School
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