On-demand

PLG Fundamentals for Revenue Leaders

In today’s SaaS market, the decision to purchase no longer falls entirely on the buyer. Instead, it is heavily influenced by the end-user as end-users now expect better experiences and solutions. Product Led Growth (PLG) leverages evolving your product(s) to generate more pipeline while simultaneously improving user experience and increasing GTM efficiency.

In this 4-week course on PLG fundamentals, you will learn how to build a PLG strategy, navigate PLG with enterprise customers, and work with internal stakeholders to accelerate growth and success while avoiding common pitfalls.

Course details

Enrollment type: On-demand
Open to: Executive and Associate Member

Julia Gilinets - PLG Fundamentals for Revenue Leaders

Julia Gilinets, Instructor

Julia is a GTM executive who has helped scale businesses from 0 to $100M across B2B SaaS, ad tech, tech consultancies, and dev tools. She was fortunate enough to build the PLG foundation from the ground up way before it was cool or it even had a name.

Connect with Julia

Course curriculum

This course is designed for Revenue and Success Leaders that have been tasked with instituting PLG or want to make sure that they are not missing a revolution. Leaders who understand and embrace the change that the PLG mindset brings will flourish, and those who don’t will struggle to reach their full potential.

Session 1:
Breaking Down PLG & Common Pitfalls
(PLG Strategy Part 1)

Understand the pillars of PLG, and why it is not your enemy, but your friend. Learn to recognize common pitfalls in PLG perspective and how to frame the conversation with your other cross-functional leaders.

Session 2:
Designing Your PLG Blueprint
(PLG Strategy Part 2)

Understand methodology that you can use to guide you step by step through designing your own, unique blueprint of your company’s PLG strategy.

Session 3:
PLG & Enterprise

Are you an org that sells to Enterprise clients or would like to go upstream? PLG and enterprise do not have to be mutually exclusive. Learn how they can work together.

Expected Results

By the end of this course, you will be equipped with the knowledge and skills to:

Understand the pillars of PLG and how you can utilize a product-led strategy to your advantage while avoiding common pitfalls that hinder the process
Use customer feedback and data to plan product updates that help users become better versions of themselves as well as create a company-wide action plan that assigns internal ownership
Build a PLG strategy that meets the needs of complex enterprise sales motions
Bring the PLG mindset internally to seamlessly implement your new growth strategy including deciding which tools to implement, automations to build, and internal and external metrics you should track

Sam Jacobs clapping in front of a room of people

Course FAQ

: This program is included in the cost of a Pavilion Membership. Not a member? Join now.
: At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
: Enroll on demand at any time.
: Due to this course being on demand, you can participate in sessions at your own pace.
: We ONLY offer Executives the opportunity to get certified in On Demand offerings, and we currently only offer certificates for these Executive-level offerings:

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