PLG Fundamentals for Revenue Leaders
In today’s SaaS market, the decision to purchase no longer falls entirely on the buyer. Instead, it is heavily influenced by the end-user as end-users now expect better experiences and solutions. Product Led Growth (PLG) leverages evolving your product(s) to generate more pipeline while simultaneously improving user experience and increasing GTM efficiency.
In this 4-week course on PLG fundamentals, you will learn how to build a PLG strategy, navigate PLG with enterprise customers, and work with internal stakeholders to accelerate growth and success while avoiding common pitfalls.
Course details
Enrollment type: On-demand
Open to: Executive and Associate Member
Julia Gilinets, Instructor
Julia is a GTM executive who has helped scale businesses from 0 to $100M across B2B SaaS, ad tech, tech consultancies, and dev tools. She was fortunate enough to build the PLG foundation from the ground up way before it was cool or it even had a name.
Connect with JuliaExpected Results
By the end of this course, you will be equipped with the knowledge and skills to:
- Understand the pillars of PLG and how you can utilize a product-led strategy to your advantage while avoiding common pitfalls that hinder the process
- Use customer feedback and data to plan product updates that help users become better versions of themselves as well as create a company-wide action plan that assigns internal ownership
- Build a PLG strategy that meets the needs of complex enterprise sales motions
- Bring the PLG mindset internally to seamlessly implement your new growth strategy including deciding which tools to implement, automations to build, and internal and external metrics you should track
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