All Levels

Essentials in Revenue Architecture

In this course, offered to Pavilion members by our partner Winning by Design, you will gain the foundational knowledge necessary to build a sustainable revenue system. The course covers six critical models:

  • The Revenue Model
  • The Data Model
  • The Mathematical Model
  • The Operating Model
  • The Growth Model
  • The GTM Model

Featuring expert insights from Winning by Design's Lead Architect for Revenue Architecture, Roee Hartuv, and excerpts from Jacco Van Der Kooij’s Revenue Architecture textbook, this course will enhance your strategic capabilities and unlock opportunities for business growth.

Complete the course to earn a certification in Essentials in Revenue Architecture.

Hosted by:

65b21df797aa12294b10a321_Winning By Design

Course details

Designed for: Revenue-driven go-to-market leaders across all parts of the GTM process (Sales, Marketing, Customer Success, and RevOps)
Price: Included with a Pavilion membership
Session schedule: On-demand, self-paced learning

Expected results

  • Build sustainable revenue systems with foundational knowledge across six critical models.
  • Earn certification and enhance strategic skills with expert-led modules and practical insights.
  • Leverage data and math to optimize recurring revenue and strategic decisions.
  • Develop scalable operations and strategic plans for sustainable growth.
  • Coordinate teams and optimize GTM strategies to drive customer engagement and revenue.
Sam Jacobs clapping in front of a room of people

Winning by Design experts featured in this course

Roee Hartuv-pink-lightpink

Roee Hartuv

Lead Architect for Revenue Architecture

Based in Berlin, Germany

Connect with Roee

Jacco-ping background-lightpink

Jacco Van Der Kooij

Founder and CEO

Based in San Francisco, California

Connect with Jacco

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"Going into this class I wasn't sure what to expect out of it other than a general framework of RevOps. I came out with a wealth of knowledge about RevOps and most importantly how to recognize areas of improvement and practical ways to implement change for success."

Rachel Rozen
Founder and CEO of Connection Catalyst

Course curriculum

Module 0:
Introduction

 

Overview of the fundamentals and first principles, and an introduction to models.

Module 1:
The Revenue Model

 

  • Core principles of ownership, subscription, and consumption monetization strategies
  • Strategies to enhance and balance revenue streams
  • Evaluating the impact of each monetization strategy

Module 2:
The Data Model

 

  • Expanding the traditional marketing and sales funnel into a comprehensive data model
  • Using data to drive strategic decisions

Module 3:
The Mathematical Model

 

  • Understanding the structure and dynamics of recurring revenue systems
  • Utilizing mathematical principles to model and predict revenue behavior
  • Exploring interactions and dependencies within the revenue system

Module 4:
The Operating Model

 

  • Designing scalable operations that support growth and efficiency
  • Implementing a consistent methodology across departments
  • Strategies for aligning teams towards common goals

Module 5:
The Growth Model

 

  • Identifying and navigating key stages of growth in a recurring revenue business
  • Understanding the S-curve and its implications
  • Preparing for future phase shifts with a strategic roadmap

Module 6:
The GTM Model

 

  • Coordinating efforts of marketing, sales, and customer success teams
  • Exploring various go-to-market motions
  • Optimizing customer engagement strategies

Pricing

Pavilion and Winning by Design have partnered up to bring executive Pavilion members this course for free. At this time, non-members of Pavilion can enroll through Winning by Design's website at full value.

Course FAQ

The course will be hosted on the Winning by Design platform.

This course is included in the cost of your Pavilion membership. Non-members can enroll through Winning by Design's website at full value ($199).

To enroll in this course, complete the application within the Member Hub after clicking "Start enrollment". The Pavilion Team will then email you with the next steps for enrolling in a Revenue Architecture Course.

Our partner, Winning by Design, will follow up with final instructions. Within 30 minutes after registration (typically sooner), learners will receive an email granting access to the online learning material. For registration assistance, please email RevAcademy@winningbydesign.com.

Non-members can directly enroll in Revenue Architecture directly through Winning by Design at full value ($199).

However, all Pavilion members can access this course for free. Not a member? Join Pavilion today. 

Winning by Design offers multiple Revenue Architecture sessions based on different timezones. Please refer to the session schedule to find a class that works for you.

This course is self-paced. There is no last day to enroll.

Revenue Architecture provides students with 2.5-hours of asynchronous video and reading content in Winning by Design's Learning Management System.

Yes, there will be a certification exam at the end of this course.

When you pass the exam at the end of the course with a score of at least 75%, you will receive the following industry-recognized certification that you can post to your LinkedIn profile. You will have two attempts to pass the exam.

Join Pavilion to enroll in Essentials in
Revenue Architecture

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