Live course

Customer-Centric Growth

Turn your customers into your most powerful growth engine.

Retaining and expanding existing customer relationships is the key to sustainable, efficient growth. This comprehensive four-week course is designed for revenue leaders who want to drive revenue through renewals, expansion, and customer advocacy.

Led by industry veterans Jeff Reekers and Gianna Scorsone, this course will equip you with the frameworks and strategies to align your GTM teams, optimize customer engagement, and activate advocacy-driven acquisition.

Course details

Enrollment type: Live, virtual sessions
Open to: Associate & Executive Members
Class dates: March 20th - April 10th
Class time: Thursdays from 3:00 - 4:30 pm ET

Jeff Reekers, Instructor

CEO/Founder, Champion | Former CMO, Aircall

Jeff scaled Aircall from startup to $100M+ in revenue while leading brand, demand generation, product marketing, and customer success. He’s now CEO of Champion, a customer-led growth platform, and an advisor to high-growth B2B companies.

Connect with Jeff

Gianna Scorsone, Instructor

Co-Founder, ChampionHQ | Former GTM Leader

A strategic GTM leader with 20+ years in SaaS and tech, Gianna has built high-performing teams and optimized cross-functional collaboration to drive retention and expansion. She was recognized as the 2017 Female Executive of the Year by the Stevie Awards.

Connect with Gianna

Course curriculum

This course is designed for senior GTM leaders looking to improve customer retention and advocacy-driven acquisition.

Please note that curriculum topics and/or session order may be subject to change.

Session 1:
Building a High-Retention Customer Experience

Learning Objectives:

Understand the impact of Net Revenue Retention (NRR) on sustainable growth
Identify key moments in the customer lifecycle that drive engagement
Implement the 11-Star Customer Experience framework

Session 2:
Aligning Go-to-Market Teams for Customer-Centric Growth

Learning Objectives:

Break down organizational silos that hinder retention and expansion
Align sales, marketing, and success teams for seamless customer engagement
Use AI and automation to scale personalized experiences

Session 3:
Turning Customers into Advocates & Growth Drivers

Learning Objectives:

Activate customer advocacy to fuel acquisition
Implement scalable referral and reference programs
Identify and optimize key advocacy moments

Session 4:
Operationalizing & Measuring Customer-Centric Growth

Learning Objectives:

Leverage real-world case studies of successful customer-led growth strategies
Build measurable programs that drive customer loyalty and revenue
Communicate impact effectively to executive stakeholders

Expected results

By the end of this school, you will have the knowledge and skills to be able to:

Build a customer experience strategy that fuels retention, expansion, and advocacy.
Align sales, marketing, and customer success around customer growth.
Implement advocacy programs that drive new revenue.
Utilize AI and automation to improve customer engagement.
Measure and communicate the impact of Customer-Centric growth on revenue performance.

Course FAQ

: This program is included in the cost of a Pavilion Membership. Not a member? Join now.
: At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
: This course begins on March 20th.
: This course meets live on Thursdays from 11-12:30 EST.
: In order to complete this course and earn your certification, you must attend 100% of the program.
: Yes, there will be a final exam at the end of this course.