CS Segmentation and Personalization

In today's competitive business landscape, Customer Success teams play a pivotal role in driving revenue retention and growth. To empower customer success professionals with the knowledge and skills they need to excel, we present our mini-course on "Customized Customer Segmentation and Personalization Strategies." In this course, you will discover the power of Layton Chaney's custom tiering methods and innovative customer segmentation techniques to transform your customer success efforts.

Course details

Open to: Executive Members

Enrollment Closed. View Course Catalog >>

Layton Chaney - CS IC_ Revenue & Expansion

Layton Chaney, Instructor

Layton Chaney is a thought leader and pioneer in the customer experience space. For over two decades, they have successfully grown and scaled companies while ensuring customers stay at the heart of the business and the focus of every step of the Customer Journey. As the founder and Chief Experience Officer of their consulting firm, BetterGrowth, they have coached start-up founders, Fortune 50-500 companies, and C-level executives on how to leverage the voice of the customer to increase their brand awareness and ROI.

They are also a fierce advocate for diversity in tech and have helped companies build their diversity, equity, and inclusion framework, recruiting practices, and training programs for underrepresented populations, especially within the intersections of the LGBTQIA+ community.

Connect with Layton

Course curriculum

Customer Success executives who are looking to leverage customer tiering and segmentation methods to transform their customer experience

Session 1:
Introduction to Customized Customer Segmentation

By the end of this class, you will be able to:

Understanding the importance of segmentation.
Layton Chaney's approach to custom tiering.

Session 2:
Customer Segmentation Techniques

By the end of this class, you will be able to:

Exploring advanced segmentation methods.
Implementing segmentation effectively.

Session 3:
Personalization Strategies for Customer Success

By the end of this class, you will be able to:

Real-world examples of organizations benefiting from Layton Chaney's methods.

Expected Results

You'll gain insights into Layton Chaney's proven methods for customer segmentation, learn how to create customized customer tiers for maximum impact, discover strategies to improve customer satisfaction and loyalty, and elevate your customer success team's role in revenue generation.

Enrollment Closed. View Course Catalog >>

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Course FAQ

: This program is included in the cost of a Pavilion Membership. Not a member? Join now.
: At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
: This course is currently in between sessions. Stay tuned.
: This course is currently in between sessions and, therefore, is not meeting.
: Enrollment is closed.