Executive Members only

CMO School

Lead with clarity. Prove marketing’s impact. Shape the future of growth.

CMOs today are expected to do it all: build pipeline, elevate brand, enable sales, and manage board expectations. CMO School gives you the strategic frameworks, peer insights, and confidence to lead across the C-suite—and prove why modern marketing is the engine of business growth.

Led by marketing executives who’ve been where you are
Designed for busy CMOs → 90 minutes a week for 8 weeks
Certification included when you complete the course

Next cohort: May 21 through July 16, with weekly sessions at 3:00 PM ET.

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The modern CMO’s guide to building marketing that matters.

CMO School is your tactical advantage in a world where brand, demand, and growth must move as one. Learn what’s working right now from peers and operators who’ve built world-class marketing teams, and bring it back to your org the next day. Here’s what you’ll master:

Build trust in the boardroom

Position marketing as a growth driver, not a cost center
Navigate board conversations with confidence and data
Set yourself up for success before you even start the job

Prove the ROI of great marketing

Structure and sell your budget with benchmarking and forecasting
Align GTM teams on shared goals, not just siloed KPIs
Lead demand gen, product marketing, and content as one unified strategy

Stay one step ahead of others

Apply GenAI tools in real ways across the funnel
Lead cross-functional alignment with Sales, Product, and RevOps
Learn to punch above your weight with creative, courageous campaigns

The content of CMO School was rich, the community was supportive, and it was refreshing to realize you're not alone in navigating marketing challenges."

Hannah Garner

CRO, Arctic Shores

CMO School changed how I approach several key areas of my profession. Nearly every class delivered tremendous value, and the connections I made were a huge bonus."

Louis Abate

Head of Marketing, Ladle

A well-curated, on-point course covering the key elements of the CMO role—rich with real-world insights, actionable guidance, and top-notch facilitators."

Pierre Robert

Business Coach, ThinkFWD

CMO School is one of the best—if not the best—courses I've taken. It's practical, current, and delivered by experts who are truly eager to help."

Anna Robson

Marketing Director, Flexciton

The CMO class was an amazing blend of strategic and tactical insights, grounded in both historical context and future thinking."

Steve Nicholas

VP of Business Development, NULogic

Meet your CMO School dean.

Andrea Kayal

CRO of Help Scout,
Former CMO of Electric

Andrea is a proven GTM leader with two decades of experience across the full revenue engine—marketing, sales development, partnerships, and more. As former CMO of Electric, she’s built brands that punch above their weight, launched integrated growth strategies, and championed inclusive leadership at every stage of company growth. Now as CRO, she brings a uniquely holistic view of how marketing drives business value in the boardroom and beyond.

Connect with Andrea

Your journey starts here.

This isn’t theory. This is the executive-level playbook for CMOs who want to scale smarter, lead with confidence, and elevate marketing in the C-suite.

The modern CMO role – Navigate the first 90 days, establish board alignment, and set strategic foundations.
Proving ROI – Build and defend your budget with benchmarks, attribution, and forecasting that align to business goals.
Strategic GTM alignment – Unite Product, Sales, and Marketing around shared growth priorities and execution plans.
Audience and brand leadership – Own your distribution, build durable audiences, and deliver messaging that resonates across functions.

Sam Jacobs clapping in front of a room of people

Become a world-class CMO.

CMO School gives you the clarity, confidence, and community to rise to the challenge. Join Pavilion as an Executive Member to access CMO School, 60+ additional programs, and a network of senior marketing leaders solving the same challenges you face every day.