Next cohort starts October 21 · two tracks, eight weeks
The AI mandate landed on your desk. The roadmap didn't.
Build working AI on your own data in eight weeks, then lead it across your whole team.
Raise your hand
What you walk out with.
Things you'll use the same week, built on your own GTM data, not slides from a webinar.
Your first AI agent
Running on a real task you repeat every week.
A reusable prompt library
For the work you and your team repeat constantly.
Workflows that run themselves
Hours of manual work, automated end to end.
AI wired to your data
Connected to your CRM and systems of record.
A 90-day board-ready plan
Tied to pipeline and KPIs your board can read.
Hours back every week
Pulled out of the work you dread by hand.
It's a lot to carry alone. You don't have to.
What members say.
From the GTM operators who've been in the room.
Two tracks. Pick where you are.
One gets you fluent. The other turns what you build into a system your whole team runs.
101 Foundations
Get fluent
- ✓ Your first AI workflow on real GTM data
- ✓ A GTM tool you build yourself, no code required
- ✓ Your first agent on a recurring task
201 Build
Build the system
- ✓ AI connected to your systems of record
- ✓ An autonomous agent with guardrails
- ✓ Your tools pulled into one AI GTM operating system
Not sure which fits? Raise your hand and we'll point you to the right one. 201 builds on 101, so most people new to this start with Foundations.
The full curriculum.
Eight working sessions per track. Every one ends with something you can use that week.
Wednesdays · 1:00–2:30 PM ET · October 21 to December 16
Optional office hours October 14. No class Thanksgiving week.
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S0 | Wed Oct 14 | Optional AI 101 office hours1:00–2:00 PM ET | Andy Jolls & Jonathan Moss |
| S1 | Wed Oct 21 | Platform landscape: choosing your AI stack | John Williams |
| S2 | Wed Oct 28 | Prompting for GTM: research, outreach, and analysis | Ryan Staley |
| S3 | Wed Nov 4 | From chat to work: file and folder structure, and GitHub | Nick Bhavsar |
| S4 | Wed Nov 11 | Vibe coding 101: building GTM tools without code | Crys Black |
| S5 | Wed Nov 18 | Agents 101: building your first AI assistant | Michael Bogart |
| S6 | Wed Dec 2 | Automating your GTM workflows with Clay | Josh Carter |
| S7 | Wed Dec 9 | Workflow first. Role second. Org chart last. | Liza Adams |
| S8 | Wed Dec 16 | Capstone: present your build-outs | Andy Jolls & Jonathan Moss |
Thursdays · 11:00 AM–12:30 PM ET · October 22 to December 17
No class Thanksgiving week.
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Thu Oct 22 | Systems of record: AI is only as good as your data | Jonathan Moss |
| S2 | Thu Oct 29 | AI-powered GTM analytics: measuring what matters | Rutger Katz |
| S3 | Thu Nov 5 | AI development environments: Codex, Cursor, and beyond | Ryan Iyengar |
| S4 | Thu Nov 12 | Vibe coding 201: building production GTM tools | Scott Ewalt |
| S5 | Thu Nov 19 | Workflows 201: multi-system orchestration | Josh Carter |
| S6 | Thu Dec 3 | Advanced agents: autonomous GTM systems | Oren Greenberg |
| S7 | Thu Dec 10 | Building your AI GTM system: from tools to operating system | Maddie Bell |
| S8 | Thu Dec 17 | Capstone: present your build-outs | Andy Jolls & Jonathan Moss |
Taught by operators, not hobbyists.
Led by the revenue leaders who built and run Pavilion's AI in GTM community.
Andy Jolls
Course designer
Five-time CMO. Co-built Pavilion's AI in GTM channel and grew it past 2,000 operators.
Jonathan Moss
Course designer
EVP of Growth and Operations at Experity, scaling AI in a regulated environment. Co-chair of Pavilion's AI in GTM channel.
Before you raise your hand.
When does the next cohort start?
Which track is right for me?
How much time does it take?
Why join Pavilion to take this?
The next cohort starts October 21.
Raise your hand and we'll reach out before it starts to talk through your goals and which track fits.
Raise your hand →