AI Empowerment: Transforming GTM through Innovation

This three-week course is designed for GTM executives to help them engage and understand Generative AI’s capabilities, as well as how it can help organizations refine key processes. Students will also learn about AI's applicability in GTM through identifying use cases in sales, marketing, customer success, and revenue operations. Walk away from this course with practical approaches to implement AI for business and equip GTM leaders for AI success.

Enrollment Closed. View Course Catalog >>

Elizabeth McCalley - AI Empowerment_ Transforming GTM through Innovation

Elizabeth McCalley, Instructor

Elizabeth McCalley is a versatile, results-driven executive who drives growth for technology companies. She is the Founder and Principal Partner of Market Edge Partners, an AI-first GTM accelerator.

She is passionate about developing revenue strategies aligned with growth by expanding capabilities into new markets, finding new buyers, or repositioning portfolios for new industries through direct and indirect channels. Emerging technology has been a theme of her career.

Connect with Elizabeth

Course curriculum

This course is designed for executive leaders focused on revenue growth, innovation, and customer success.

Session 1:
Introduction to Generative AI

By the end of this class, you will be able to:

Define Generative AI
Understand Generative AI market dynamics
Understand human and AI-enabled work
Take advantage of AI to do more with less

Session 2:
AI for Business

By the end of this class, you will be able to:

Understand where to best leverage AI in business
Recognize different AI tools, systems, processes, and outputs

Session 3:
Using AI in GTM Processes & Case Studies

By the end of this class, you will be able to:

Use AI to develop and refine GTM functions and key processes
Apply learnings from real-life use cases to your business

Expected Results

By the end of this school, you will have the knowledge and skills to be able to:

Use GenAI to develop and improve your GTM processes
Empower your team(s) to leverage AI, driving value for key initiatives

Enrollment Closed. View Course Catalog >>

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Course FAQ

: This program is included in the cost of a Pavilion Membership. Not a member? Join now.
: At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
: This course is currently in between sessions. Stay tuned.
: This course is currently in between sessions.
: Enrollment is closed.
: Yes, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience.

However, watching session recordings counts toward attendance for those with scheduling conflicts or in time zones where live attendance is a challenge.
: Yes, session recordings are available if you cannot attend live.
: No, there is no final exam at the end of this course.
: After successfully meeting attendance requirements, you will receive a certificate of completion for this program.