All Levels

AI & Automation Strategies for GTM Leaders

Unlock the AI strategies top GTM leaders rely on to scale their revenue teams.

This course goes beyond the buzz, delivering proven, actionable playbooks to boost efficiency and drive growth across sales, marketing, revops, and customer success.

Here’s what you’ll gain from day 1:

  • Understand how AI can immediately address inefficiencies in your GTM strategy.
  • Learn practical automation strategies you can implement right away.
  • Get clear guidance on selecting the right AI and automation tools for your team.
  • Walk away with a plan to streamline one GTM process for measurable impact.

Designed for revenue leaders ready to implement AI and automation frameworks that deliver results—not theories.

Course details

Enrollment type: Live

Session dates: Jan. 16th - Feb. 20th

Schedule: Thursdays, 11:00 AM - 12:30 PM EST

Open to: Executive and Associate Members

Tom Andrews - Advanced Finance Leadership

Tom Andrews, Instructor

Tom is Pavilion HQ’s in-house revenue technology guru, leading our technology & insights initiatives. Before joining Pavilion, Tom built RevOps functions and led systems migrations across multiple start-ups and scale-ups. When he's not at work, he's probably learning about new tech, writing about RevOps, or eating somewhere new in London.

Connect with Tom

Course curriculum

This course is designed for current or aspiring GTM Leaders across all revenue functions.

Session 1:
Foundations of AI & Automation Strategies for GTM Leaders

(Optional)

By the end of this class, you will be able to:

  • Understand the foundational technologies in the AI & Automation landscape likely to be useful to GTM Leaders
  • Achieve a broad understanding of the key components of modern automation solutions including databases, loops and data types
  • Identify challenges in data which may pose issues with implementing automation & AI and how to remediate the most common examples

Session 2:
Unlocking GTM Efficiency: Understanding the Power of AI & Automation in Action

 

By the end of this class, you will be able to:

  • Understand the GTM Efficiency Gap and how to identify and quantify key inefficiencies in your organization
  • Critically compare the advantages of AI & Automation
  • Develop a framework for evaluating the impact of automation

Session 3:
Automating Your GTM Engine: Practical Tools and Strategies for Success

 

By the end of this class, you will be able to:

  • Evaluate and compare different automation tools for specific GTM tasks
  • Select the right automation tools based on budget, needs, and technical capabilities
  • Develop a step-by-step plan for automating a specific GTM process, considering change management. 

Session 4:
AI-Powered GTM: Supercharging Personalization, Prediction, and Decision-Making

 

By the end of this class, you will be able to:

  • Explain the strategic value of AI beyond automation in personalizing customer experiences
  • Describe how AI can be used to deliver hyper-personalized content and offers
  • Utilize AI-powered tools for predictive analytics to anticipate future outcomes and optimize decisions

Session 5:
Building a Future-Proof GTM Strategy: Adapting to the Age of AI & Automation

 

By the end of this class, you will be able to:

  • Identify and interpret emerging trends in AI and automation shaping the future of GTM
  • Develop a flexible and adaptable GTM strategy that embraces continuous learning and adaptation
  • Foster a culture of innovation and continuous improvement within the GTM team

Session 6:
Deep Dive Bonus Seminar

(Optional)

By the end of this class, you will be able to:

  • Rapidly decompose real world scenarios in systems using quasi-system thinking and assess them for automation
  • Understand the concept of data translation layers, data transformation and its importance as a foundation for good intelligent automation
  • Gain familiarity with complex automation functions which allow scale

Expected Results

By the end of this school, you will have the knowledge and skills to be able to:

  • Diagnose inefficiencies: Identify bottlenecks across sales, marketing, and RevOps, quantifying their impact.
  • Automate strategically: Choose the right tools, develop implementation plans, and manage change effectively.
  • Leverage AI: Understand the potential of AI to remedy the GTM Efficiency Gap and unlock sustainable revenue growth
  • Future-proof your strategy: Stay ahead of the curve by embracing continuous learning and fostering innovation within your team.
A woman smiling during a conversation.

Course FAQ

This course is included in the cost of a Pavilion Membership. Not a member? Join now.

At this time, this course is open to Pavilion Members only. Join Pavilion to enroll for free.

This course starts on January 16th and runs until February 20th. 

This course meets Thursdays, 11:00 AM to 12:30 PM EST. 

Last day to enroll is January 15th. 

Yes, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience.

However, watching session recordings count toward attendance for those who have scheduling conflicts or are in time zones where live attendance is a challenge.

Yes, session recordings are available if you cannot attend live.

Yes, a score of 80% or above on the final exam is required to receive your certification.

After successfully passing the final exam, you will receive a certificate that you can add to your Licenses and Certification Section on LinkedIn.

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