AI & Automation Strategies for GTM Leaders

This course equips GTM leaders with actionable strategies and cutting-edge insights to harness AI & automation for enhanced efficiency, personalized experiences, and accelerated revenue growth. 

By bridging the GTM Efficiency Gap, you'll gain the knowledge and skills to streamline operations, customize interactions, and drive data-informed decisions for unprecedented growth. 

Enroll in AI & Automation for GTM Leaders to revolutionize your go-to-market strategy, achieving lasting success in an AI-driven future.

Course details

Open to: Executive and Associate Members

Enrollment Closed. View Course Catalog >>

Tom Andrews - Advanced Finance Leadership

Tom Andrews, Instructor

Tom is Pavilion HQ’s in-house revenue technology guru, leading our technology & insights initiatives. Before joining Pavilion, Tom built RevOps functions and led systems migrations across multiple start-ups and scale-ups. When he's not at work, he's probably learning about new tech, writing about RevOps, or eating somewhere new in London.

Connect with Tom

Course curriculum

This course is designed for current or aspiring GTM Leaders across all revenue functions.

Session 1:
Unlocking GTM Efficiency: Understanding the Power of AI & Automation in Action

 

By the end of this class, you will be able to:

  • Understand the GTM Efficiency Gap and how to identify and quantify key inefficiencies in your organization
  • Critically compare the advantages of AI & Automation
  • Develop a framework for evaluating the impact of automation

Session 2:
Automating Your GTM Engine: Practical Tools and Strategies for Success

 

By the end of this class, you will be able to:

  • UEvaluate and compare different automation tools for specific GTM tasks
  • Select the right automation tools based on budget, needs, and technical capabilities
  • Develop a step-by-step plan for automating a specific GTM process, considering change managementpdate 

Session 3:
AI-Powered GTM: Supercharging Personalization, Prediction, and Decision-Making

 

By the end of this class, you will be able to:

  • Explain the strategic value of AI beyond automation in personalizing customer experiences
  • Describe how AI can be used to deliver hyper-personalized content and offers
  • Utilize AI-powered tools for predictive analytics to anticipate future outcomes and optimize decisions

Session 4:
Building a Future-Proof GTM Strategy: Adapting to the Age of AI & Automation

 

By the end of this class, you will be able to:

  • Identify and interpret emerging trends in AI and automation shaping the future of GTM
  • Develop a flexible and adaptable GTM strategy that embraces continuous learning and adaptation
  • Foster a culture of innovation and continuous improvement within the GTM team

Expected Results

By the end of this school, you will have the knowledge and skills to be able to:

  • Diagnose inefficiencies: Identify bottlenecks across sales, marketing, and RevOps, quantifying their impact.
  • Automate strategically: Choose the right tools, develop implementation plans, and manage change effectively.
  • Leverage AI: Understand the potential of AI to remedy the GTM Efficiency Gap and unlock sustainable revenue growth
  • Future-proof your strategy: Stay ahead of the curve by embracing continuous learning and fostering innovation within your team.

Enrollment Closed. View Course Catalog >>

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Course FAQ

This course is included in the cost of a Pavilion Membership. Not a member? Join now.

At this time, this course is open to Pavilion Members only. Join Pavilion to enroll for free.

This course is currently in between sessions. Stay tuned.

This course is currently in between sessions, so is not meeting at the moment. 

Enrollment is closed.

Yes, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience.

However, watching session recordings count toward attendance for those who have scheduling conflicts or are in time zones where live attendance is a challenge.

Yes, session recordings are available if you cannot attend live.

No, there is no final exam at the end of this course.

After successfully meeting attendance requirements and passing the final exam, you will receive a certificate that you can add to your Licenses and Certification Section on LinkedIn.

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