The Function of Positioning

Overview

Learn the basics of product positioning to drive engagement, conversion, and growth

Key Topics:

• Basics of positioning
• Evaluating your funnel and determine if you need to reposition your product
• Create successful messaging and go-to-market activations

Instructors:

• Leanna Adeola | LinkedIn – Leanna Adeola is a Principal of Product Marketing and Brand Strategy at Innovatemap. With nearly 15 years of marketing experience, she doesn’t just establish brands; she amplifies them. Leanna guides Innovatemap’s product marketers with this vision so they can help clients identify and refine who they are and how they’ll reach the right audience.

• Sara Croft | LinkedIn - Sara Croft is a Principal of Growth Marketing at InnovateMap. With her own forward-thinking and more than a decade of marketing experience, she crafts the strategies supporting growth and scaling within tech.