Case Study
How Pavilion helps Tracy Turner lead with confidence as a GTM and RevOps leader
Tracy Turner, SVP of Revenue Operations at BigCommerce, has spent over two decades optimizing go-to-market strategy across high-growth SaaS companies like RealPage, Trintech, and Hootsuite. As a seasoned Tech Executive and RevOps leader, Tracy’s focus has always been on driving scalable systems, aligning GTM execution, and empowering cross-functional teams.
"It’s really about having a network of other operators working in SaaS and GTM. I can ask, ‘Has anyone else solved this?’ and not feel like I’m on an island."
- Tracy Turner | SVP of Revenue Operations at BigCommerce
The solution:
Pavilion’s peer network and plug-and-play resources
Tracy joined Pavilion nearly five years ago with one clear goal: connect with other GTM leaders tackling similar challenges. From Slack threads sharing vendor reviews to downloadable templates for territory planning and compensation design, Pavilion became her go-to resource for benchmarking and ideation.
“CRO School was the one I actually had time to complete live,” she said. “It was incredibly helpful. But even when I can’t attend, the ability to access content and frameworks on-demand is key.”
For day-to-day decisions, pricing strategy to tech stack optimization, Pavilion gave Tracy insights and confidence. “Sometimes it’s an article. Sometimes it’s a spreadsheet. And sometimes it’s just knowing someone else has dealt with the same thing.”
Real results:
Greater impact, smarter hiring, and expanded team value
Since joining Pavilion, Tracy has stepped into increasingly complex RevOps leadership roles. From launching scaled CS programs at Hootsuite to leading AIOps innovation at BigCommerce, she’s consistently expanded her scope.
“Pavilion helped me grow into areas like customer success ops; places I hadn’t gone deep before,” she shared. “It reaffirmed that I was thinking about things the right way.”
And the impact didn’t stop with her own development. Tracy leveraged Pavilion’s community to source top talent: “At Trintech, we hired someone directly through Pavilion. Now I remind my team to use it when hiring.”
"I’ve leaned into Pavilion to validate decisions, hire great people, and grow into new parts of the business. It’s an investment in yourself and your team."
- Tracy Turner | SVP of Revenue Operations at BigCommerce
