GTM Awards - Nomination Form Questions

This page will help you prepare for completing the GTM Awards Nomination Form. Every nomination form includes basic demographic questions such as name, job title, company name, company URL, email address, phone number, etc. All questions below have a 5,000 character limit on responses. Every award application also includes the ability to upload additional supporting documents.

Information for the following submissions is available below:

Sales

CRO of the Year: This award recognizes the Chief Revenue Officer who has demonstrated exceptional leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible.
Startup CRO of the Year: This award acknowledges the Chief Revenue Officer of a startup company who has achieved outstanding results in building and scaling the sales organization, driving revenue growth, and establishing a strong market presence.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible.

Marketing

CMO of the Year: This award recognizes the Chief Marketing Officer who has demonstrated exceptional marketing leadership, creativity, and innovation in developing and executing successful marketing strategies that drive business growth.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in marketing leadership, creativity, and innovation in developing and executing successful marketing strategies that drive business growth?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible
Startup CMO of the Year: This award acknowledges the Chief Marketing Officer of a startup company who has achieved remarkable results in building brand awareness, acquiring customers, and driving marketing success despite resource constraints.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and marketing success?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved remarkable results in building brand awareness, acquiring customers, and driving marketing success despite resource constraints.? Please be as specific as possible.

Customer Success

CCO of the Year: This award recognizes the Chief Customer Officer who has demonstrated exceptional leadership, customer-centricity, and a track record of delivering outstanding customer success outcomes, driving customer retention, and satisfaction.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership and customer-centricity?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please share information on the nominee's track record of delivering outstanding customer success outcomes, driving customer retention, and satisfaction. Please be as specific as possible.
Startup CCO of the Year: This award acknowledges the Chief Customer Officer of a startup company who has achieved exceptional results in building a customer success function, ensuring customer satisfaction, and driving customer loyalty and advocacy.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving customer satisfaction and net revenue retention?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative customer success strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their customer success approach.
  • RESULTS: How has the nominee achieved exceptional results in building a customer success function, ensuring customer satisfaction, and driving customer loyalty and advocacy?

Revenue Operations

Rev Ops Leader of the Year Award: This award recognizes the Revenue Operations leader who has demonstrated exceptional leadership, strategic acumen, and innovation in optimizing revenue operations within their organization, playing a pivotal role in aligning sales, marketing, and customer success functions to drive revenue growth, operational efficiency, and customer satisfaction.
  • INNOVATION: How has the nominee driven innovation in the go-to-market strategy, product development, customer acquisition, or other areas through the use of data, automation, or orchestration?
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's pivotal role in aligning the sales, marketing, and customer success functions within their organization to drive revenue growth, operational efficiency, and customer satisfaction?
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their approach to using revenue operations to drive success in the company's go-to-market strategy
  • RESULTS: How has the nominee helped their company achieve measurable results through their revenue operations efforts? Please be as specific as possible.

Fractional & Advisor

Fractional or Advisor of the Year Award: The Fractional CXO of the Year Award acknowledges the outstanding contributions of fractional or interim Chief Revenue, Marketing, Customer Success or Operating Officers who have made a significant impact on the organizations with which they work. This award celebrates executives who, despite not holding full-time positions, have brought transformative leadership, vision, and expertise to drive growth.
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies
  • IMPACT: How has the nominee helped advance the Fractional or Advisor practice? Please share examples that highlight significant companies with which they have worked, standards or practices they have developed, or other ways they have helped to raise the profile of Fractional and Advisor roles within the broader go-to-market industry.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach
  • RESULTS: How has the nominee impacted the go-to-market strategies of the companies they advise? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and sales success for the companies they work with? Please be as specific as possible.

CEO/Founder

CEO of the Year: This award recognizes the Chief Executive Officer or founder who has demonstrated exceptional leadership, vision, and business acumen in driving overall company success and achieving significant milestones.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, vision, and business acumen?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible in sharing examples that demonstrate the nominee's effectiveness in driving overall company success and achieving significant milestones.
Startup CEO of the Year: This award acknowledges the Chief Executive Officer or founder of a startup company who has achieved remarkable results in leading the company, securing funding, and driving growth in a dynamic and competitive market.
  • IMPACT: How has the nominee Impacted the growth of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative strategies to achieve growth
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved remarkable results in leading the company, securing funding, and driving growth in a dynamic and competitive market?

Team/Company

GTM Innovator Award: This award recognizes a team or company that has demonstrated exceptional innovation in their go-to-market strategy, product development, customer acquisition, or other areas that have resulted in a significant competitive advantage or market disruption.
  • INNOVATION: How has the nominated team or company driven innovation in their go-to-market strategy, product development, customer acquisition, or other areas that have resulted in a significant competitive advantage or market disruption?
  • IMPACT: Please share examples that speak to the impact the nominated team or company has achieved via their innovative GTM approaches.
Hypergrowth Award: This award acknowledges a team or company that has achieved exceptional and rapid growth, demonstrating their ability to scale operations, acquire customers, and establish a dominant market position.
  • What was the company's ARR (annual recurring revenue) in 2020?
  • What was the company's ARR (annual recurring revenue) in 2021?
  • What was the company's ARR (annual recurring revenue) in 2022?
  • By what percentage rate did the company's ARR increase in the three year period from 2020 to 2023?
  • Please describe the strategies, tactics and/or campaigns that you believe most contributed to the company's growth over this time period.