Behavior as a Driver: Achieving GTM Success through an Internal Ecosystem 

15 episodes, 1500+ people joining, 40+ GTM leaders from 4 different continents... We’re back after almost 2 years with the “Growth Through Togetherness” series. 

Your hosts Jeroen Hendriks (Founder & CGO) of IF Associates and Douglas van Oijen (Co-Founder) of Mindstage will invite GTM leaders - learning from SaaS and non-SaaS. The conversations will be all about helping you and your GTM team to stay relevant in the game. 

Realizing sustainable growth depends on having One - integrated - GTM team that truly is empowered. With only 20% of employees that feel strongly connected to their colleagues and organization, regardless of generation, and a disengaged member costing 213% of the annual salary (Gallup’s disengagement report) there is a growing gap to make this a reality.

After speaking to hundreds of peers over the last 5 years, it’s time to delve into the critical challenges of disconnected and disengaged people affecting your speed to market and blocking your GTM success - both in revenue and people growth.

To overcome this obstacle it is time to say:

GOODBYE, just training - sales - representatives on their departmental skills

HELLO, activating correct behavior and developing cross-departmental skills

What is at stake for companies? What is the better way?  

Achieve GTM Success through an Internal Ecosystem. With behavior as a driver.

Attendees will:

• Understand what are the often overlooked behavioral factors that drive speed to market and GTM success 
• Explore how activating the correct behavior by increasing self-efficacy can transform the internal ecosystem
• Hear real-life stories of GTM leaders that developed cross-departmental skills of GTM teams to significantly improve GTM results
• Be activated to empower your GTM team to operationalize and scale this by integrating personal and team models, making an impact while having fun