Executive Members only

CRO School

Master the systems that make revenue predictable: forecasting, GTM alignment, and capital allocation. Walk into every board meeting with numbers you can defend.

Next cohort starts January 15, 2026

The realities every CRO faces — and why 2,000+ operators join CRO School.

<17 Months

the average CRO tenure — and inaccurate forecasting is the #1 reason they get fired.

1 Mistake

forecasting can break trust with your CFO and board — and erase your credibility overnight.

You’re carrying a number in a system that breaks under pressure.

Forecasts you can’t defend.

Because Sales, Marketing, and CS run on different definitions, data, and priorities — leaving you to explain the gaps in the boardroom.

Managers who keep you tactical.

Most CROs inherit uneven leadership teams that create inconsistent rep performance and constant firefighting.

Systems that don’t scale.

Scaling too early — or on the wrong assumptions — forces a complete rebuild of your revenue engine.

CRO School gives you the playbook serious operators use to fix all of it.

Sam Jacobs clapping in front of a room of people

Hear from operators who’ve sat in your seat.

These are the result of what happens when forecasting, GTM alignment, and leadership systems finally click.

I’ve finished CRO School at Pavilion University, which focuses on the SaaS world and its unique ‘dialect.’ The principles I learned apply everywhere, and the data frameworks are something I use constantly.”

Lana Semenova

SVP Growth and CX, Mazama

Excited to have passed the CRO School Final Exam this week after a remarkably action‑packed few months. Truly the most no‑BS and highly actionable GTM material I’ve ever absorbed. I have 100s of takeaways I’m already applying to my org.”

Alexander Kotler

VP of Sales, Tidal Cyber

I went through CRO School, Enterprise GTM School—even CMO School just because it’s super interesting. You’re learning from operators doing it today. That’s way more valuable than anything else out there.”

Jonathan Moss

EVP Growth & GTM Strategy, Experity

The Pavilion community is always in the right conversations. I’ve met operators who’ve helped me solve problems in days that would have taken months on my own.”

Bethany Stachenfeld

Co‑Founder & CEO, Sendspark

I’ve been through a lot of leadership programs—including some from top business schools—but Pavilion’s CRO School stood out because it’s taught by people who’ve actually sat in the seat and built these systems themselves."

Jordan Benjamin

Founder & CEO, My Core OS

Turning experience into a predictable revenue system.

After years leading sales teams, Tim Savage used CRO School to tighten his forecasting model, rebuild his operating cadence, and give investors a revenue plan they could trust — while installing a top-of-funnel system that scales.

View case study

Build a leadership team that gives you strategic bandwidth

Install the hiring, structuring, and operating frameworks that eliminate “manager drag” and create consistent rep performance.

Align Sales, Marketing, and CS into one predictable revenue system

Replace conflicting definitions and disconnected motions with shared KPIs, operating cadences, and one GTM engine.

Operate like a true C-suite executive

Master forecasting, unit economics, and capital allocation so you can defend your numbers — and earn lasting board trust.

CRO School curriculum

Sessions every Thursday at 1:00 PM ET. Actionable strategies and takeaways within every session. Please note; sessions are subject to change.

The Role of the CRO

January 15

Operate as the executive responsible for revenue predictability — setting the operating cadence, decision frameworks, and cross-functional alignment that drive the entire GTM engine.

Russell Mikowski
CEO of SurePeople

Building a World‑Class Management Team

January 22

Install the leadership layer that determines your strategic bandwidth. Learn how to identify, hire, and scale managers who create consistent rep performance and eliminate daily firefighting.

Kiva Kolstein
President & CRO of AlphaSense

Developing a Theory of Enterprise Value

January 29

Master the unit economics, market dynamics, and revenue drivers behind enterprise value — so you can allocate resources intelligently and articulate a compelling growth narrative to your board.

Sam Jacobs
Founder & CEO of Pavilion

Forecasting and Financial Modeling

February 5

Build forecasting models you can defend; integrating qualitative insights with quantitative rigor to avoid the #1 failure mode for CROs: inaccurate forecasts and broken board trust.

Stephanie Valenti
VP of Sales, BILL

Scaling the Inside Sales Machine

February 12

Learn when you’re truly ready to scale and how to avoid the costly mistake of scaling too early. Build repeatable motions, hiring patterns, and dashboards that turn high performance into a system.

Rick Smolen
CRO of ShipHero

Foundations of Marketing Leadership

February 19

Create a unified GTM motion by aligning messaging, pipeline sources, and budget allocation with Sales and CS — eliminating the cross-functional drift that destroys predictability.

Andrea Kayal
CRO of Help Scout

Foundations of Customer Success

February 26

Transform CS into a revenue system with roles, motions, and expansion strategies that increase NDR, reduce churn, and keep your revenue base predictable even when pipeline tightens.

Sam Selvin
Global SVP of Customer Success, AlphaSense

Storytelling with Data

March 5

Learn how to diagnose revenue performance, uncover the “why” behind the numbers, and communicate insights with clarity, so you can lead the boardroom with confidence and credibility.

Cassie Young
General Partner, Primary Venture Partners

FAQs

Have questions about CRO School and Pavilion? We have answers.

: CRO School teaches the actual job of a CRO — forecasting accuracy, GTM alignment, unit economics, operating cadence, manager quality, and board communication. It’s the systems top operators use to make revenue predictable and defend their decisions in the boardroom.
: Yes. Experienced operators join because their challenges evolve — forecasting becomes higher-stakes, cross-functional alignment becomes harder, and board expectations become sharper.

The curriculum reflects the reality of the job at scale: capital allocation, leadership leverage, enterprise value creation, and strategic planning.
: One 60–90 minute session per week, plus optional work time for templates, models, and frameworks.
The program is designed for time-starved executives — every session produces tools you can use the same day to improve predictability and alignment.
: Every instructor is a current or former CRO, CCO, President, or GTM executive who has led teams through scale, downturns, fundraising cycles, board pressure, and operating resets.
They’ve all carried a number — and their lessons come straight from lived experience, not content marketing.
: Yes — this is a core focus of the program.
You’ll learn board-ready forecasting models, qualitative + quantitative pipeline inspection, scenario modeling, and the operating cadence required to keep forecasts accurate.
: Because CRO School isn’t a standalone course — it’s part of a broader operator ecosystem.
Your membership includes peer groups, benchmarking data, templates, mentorship, and ongoing access to revenue leaders facing the same challenges you are.
: Pavilion members can enroll in the Pavilion Member Hub.

Ready to run a revenue engine you can defend?

Join CROs who are building aligned GTM systems, tighter forecasts, and scalable execution.