Creating and Implementing a Sales Playbook that Sticks

Executive and Associate-level course
Open to all Members On Demand

 

ENROLL ON DEMAND

Overview

Creating and Implementing a Sales Playbook that Sticks is designed to offer actionable insights for those looking to strategize, build, and roll out effective sales playbooks.

This course will help you gain team adoption of your playbook, achieving your pipeline growth and quota attainment as a result. You will learn how to flag warning signs for underperformance early and be able to identify when optimization pivots are needed.

This course will also break down what effective content looks like, what to include in your playbooks, roll-out strategies for adoption, and the success metrics needed for ROI and stakeholder buy-in, as well as how to future-proof your playbooks for changing markets.

Taylor Davis

Designer

Taylor Davis is a leading Sales Strategy Consultant (Skaled Consulting, TPD Consulting) who works with early growth stage companies to build and drive repeatable sales models. Over the last two decades, he has served as Director and VP of Sales as well as Sales Consultant and Fractional VP of Sales to over 15 companies with a consistent track record of exceeding revenue growth targets.

Today, Taylor works with CEOs and sales executives to build high-performing teams and drive growth in sales organizations across a multitude of industries (SaaS, Cyber Security, RETech, AI Robotics). He instills a “rock-star” approach into the sales teams he works with through his direct coaching and wealth of knowledge across processes, programs, tools, and best-practice leadership strategies to deliver repeatable success to sales organizations worldwide.

Information

About

Learn how to build and implement a sales playbook — from content to include in a successful sales playbook to how to motivate others to adopt your strategy.

Who Should Enroll

This course is designed for Sales Team Leaders who are looking to elevate their sales organization and drive measurable results through processes and playbooks, as well as get teams excited to help develop and use a playbook.

Such roles fit for this course include, but are not limited to, CRO, VP of Sales, Sales Director, Senior Sales Managers, and Sales Enablement Managers. 

Impact

By the end of this course you will have the knowledge and skills to be able to:

  • Increase playbook adoption internally
  • Build team confidence when executing playbooks that drive pipeline growth and quota attainment
  • Recession-proof your playbook

Why Enroll

Successfully launching a new playbook is no easy feat. We’ll show you how to get internal buy-in, create a stronger strategy, and, the hardest part, get Marketing, Sales, and CS to adopt.

Curriculum

Session #1
Building a Great Sales Playbook

By the end of this class, you will be able to:

  • Build a playbook ensuring all of the necessary information is included
  • Define ‘the why’ behind building new playbooks for your org
  • Use metrics to gain internal stakeholder buy-in to create a new strategy

Session #3
Recession Proofing your Playbooks

By the end of this class, you will be able to:

  • Make your playbooks flexible and adaptable to market conditions
  • Adjust messaging to buyer personas and buying behavior changes
  • Align marketing, CS, and sales to deliver premium buying experiences to potential customers

Session #1
Building a Great Sales Playbook

By the end of this class, you will be able to:

  • Build a playbook ensuring all of the necessary information is included
  • Define ‘the why’ behind building new playbooks for your org
  • Use metrics to gain internal stakeholder buy-in to create a new strategy

What Our Students Have To Say

“I’d recommend working with Taylor if you’re building your company’s first sales team or attempting to update your existing sales org.”
Sean Mitchell
Sean Mitchell CEO, Rezi

Frequently Asked Questions

This course is included in the cost of a Pavilion Membership.

At this time, this course is open to Pavilion Members only. Apply to join Pavilion to enroll.

We ONLY provide Executive Members the opportunity to receive certificates in On Demand offerings, and currently only offer certificates for the following Executive-level offerings:

  • CRO School
  • CMO School
  • Enterprise GTM School

For Associate Members, we currently do not provide certificates for completing any On Demand offerings. If you’d like to receive a certificate for any of our programs, we encourage you to join one of our upcoming live programs.

Due to this course being offered On Demand, you can enroll at any time.

Applications for the live version of this course are currently closed. However, you can enroll On Demand at any time.

Due to this course being offered On Demand, you can participate at your own pace.

Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights

  • For Individuals
  • For Teams