8:00AM – 9:00AM
Check-In and Breakfast
Networking | Partner Booths Open
9:00AM – 9:15AM
Welcome Remarks with Sam Jacobs
9:15AM – 9:45AM
The New Focus for CMOs – Achieving More with Less Through Efficiency & Predictability
With increasing pressure on CMOs to tie their metrics tighter to revenue, focusing on pipeline efficiency can drive material impact to the business. Incremental increases in velocity, conversion, and quality, can drive exponential gains to the top of the funnel and make your overall marketing more impactful.
9:45AM – 10:15AM
Fireside chat with Kipp Bodnar, hosted by Jane Alexander
From starting at HubSpot in 2010 as an Inbound Marketing Specialist, to growing into the role of CMO, Kipp Bodnar has built an impressive marketing career while overseeing exponential growth at HubSpot. Carta CMO Jane Alexander will talk with Kipp about his journey, what he’s learned as part of the team that has grown HubSpot to an $800M company, and how he’s thinking about the future of marketing.
10:15AM – 10:45AM
How data is fueling results in modern marketing organizations
In the era of big data, the CMOs that have the biggest impact will be those who embrace the power of data. This panel will explore how marketers are using data to get ahead.
10:45AM – 11:00AM
Roundtable Discussion
Go deeper into the previous session through moderated discussions with your table of peers
11:00AM – 11:15AM
Morning Break
Networking | Partner Booths Open
11:15AM – 11:45AM
Positioning to WIN in an Era of SaaS Rationalization
At a time when buyers are cutting their SaaS spend, this panel will dig deeper into how leading SaaS marketers are using positioning to stand out and drive pipeline.
11:45AM – 12:15PM
Roundtable Discussion
Go deeper into the previous session through moderated discussions with your table of peers
12:15PM – 12:45PM
Fueling Growth with Creator-Led Marketing
At a time when B2B marketing is saturated and buyers have more tools than ever to block and filter brand messaging, some of the most innovative brands are fueling growth via creator-led marketing.
12:45PM – 1:45PM
Lunch
Networking | Partner Booths Open
1:45PM – 2:15PM
Lessons from a battle tested CMO on thriving during economic uncertainty
What do high-performing CMOs do to get results in a tough economic climate? 6sense Chief Market Officer Latane Conant will share how she’s thinking about budget and CFO alignment, pipeline creation trends and how to adjust, and how her team is experimenting with new technology.
2:15PM – 2:30PM
Roundtable Discussion
Go deeper into the previous session through moderated discussions with your table of peers
2:30PM – 3:00PM
Generative AI and the Future of Marketing
An in depth conversation about the state of generative AI, what it means for marketers today, and how it will shape the future of marketing.
3:00PM – 3:15PM
Afternoon Break
Networking | Partner Booths Open
3:15PM – 3:45PM
The Boardroom and Beyond: What VCs Expect from CMOs in 2023
Learn what investors are looking for in terms of CMO performance, and what they’re expecting when it comes to board reporting in 2023
3:45PM – 4:00PM
Closing Remarks with Jacco van der Koojj: Great Companies Are Made During Turbulent Times
We are only in the eye of the storm – and B2B SaaS executives need to take inventory of the situation, retool and strengthen their approach NOW! Join Winning by Design Founder Jacco van der Kooij during the closing remarks on some of the latest trends:
- How to overcome decision complexness across all functions of the customer buying journey.
- What are the most urgent actions to take, and why up-leveling your team’s skills are more critical than ever.
4:00PM – 5:00PM
Networking Happy Hour
Drinks and light bites will be served
5:30PM – 8:30PM
VIP and All Access Attendee Dinner*
*By invitation only
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