[Topline #54] Why are more CMOs becoming CROs? Featuring Kathleen Booth

Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. They discuss the importance of marketing/sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week’s FTC rule that bans noncompetes nationwide.

Key chapters:

• 2:40 - Why are more CMOs becoming CROs than ever before
• 36:20 - 6sense sends Adam Robinson of Retention.com a cease-and-desist for one of his recent LinkedIn posts (View Adam's follow-up post.)
• 52:47 - FTC bans noncompetes nationwide

Listen to new episodes of Topline every Sunday.