[Topline #45] Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

In this of Topline, our hosts explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO/Co-Founder of Crossbeam and Author of Ecosytem-Led Growth. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

In this episode, our hosts and Bob Moore cover:

• 3:11 - Why Partnerships as a sales motion is trending and the challenges and opportunities with partnerships
• 15:56 - The different forms of Partnerships (channel, affiliate and technology) leveraging SDRs for Partner co-selling, and ownership/governance for Partnerships within Crossbeam’s platform
• 40:20 - The future of Partnerships to scale your business and different perspectives on revenue intelligence
• 46:10 - The relationship between Partnerships and Sales and the role RevOps plays, as well as offers insights on budgetary constraints for CROs and Sales teams
• 53:37 - The future of Sales outreach with the popularization of AI and the introduction of new automation capabilities

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