Topline Podcast
1 min read
The B2B Marketing Identity Crisis
In this episode, Sam Jacobs, Asad Zaman, and AJ Bruno break down a viral LinkedIn post that sparked a heated debate about the role of B2B marketing …
Go-to-Market
3 min read
Deep Research: OpenAI Just Fixed Sales' Biggest Problem
This editorial appeared in the February 6th, 2025, issue of the Topline newsletter.
Sales
3 min read
Jordan Crawford on The AI Revolution in Revenue
There's a growing anxiety among revenue leaders about AI adoption. The relentless pressure to "not get left behind" combined with an overwhelming …
Sales
4 min read
The Future of Revenue Systems: Lessons from the World's Best Run Private Company
Legendary investor Keith Rabois called Ramp "the best run private company on the planet," on an episode of 20VC. I had to know more. Specifically, I …
Topline Podcast
1 min read
Growth vs. Efficiency in 2025
In this episode, hosts Sam, AJ, and Asad dive into the strategic choices behind building teams in Latin America, focusing on compensation arbitrage …
Go-to-Market
3 min read
Breaking: Tech Writer Finds Sales Lesson in Sonic Boom
This editorial appeared in the January 30th, 2025, issue of the Topline newsletter.
Go-to-Market
3 min read
Your Usage-Based Pricing Has a Sales Compensation Problem
This editorial appeared in the January 23rd, 2025, issue of the Topline newsletter.
Sales
3 min read
The 1:1 Isn’t Dead & 4 Other CEO Lessons From 2024
This editorial appeared in the January 2th, 2025, issue of the Topline newsletter.
