We’re back with another ICYMI bi-weekly event recap of our busy Revenue Collective and Operations Collective events calendar (now Pavilion). In April, we had 124 informative events across both communities, led by some of the top revenue leaders in the world.
Let’s dive into highlights from the second half of April.
The sales development world is no stranger to shifts in the market, but things have changed drastically since the pandemic. With an uptick in LinkedIn and email outreach, companies are investing in the tools to help their SDRs cut through the noise. SDRs are also staying in their roles longer—meaning it’s now worth considering layering teams to create step promotions. And a renewed focus on relationship building and changes in the qualification frameworks means the role of the SDR manager is more important than ever. With change in the air and a new landscape to navigate, many companies are looking at whether now is the right time to expand their sales development engine.
But how do you know when it’s the right time to rebuild? And more importantly, how do you do it? SalesWorks CEO Shabri Lakhani, along with a panel of experts in the field, discuss how sales development has changed over the past year, what needs to be in place to grow and how to shape your SDR team, so they are set up for success.
Things to consider when rebuilding your SDE:
CROs have become increasingly important as companies and their offerings become more complex. With their ability to look at the organization holistically and deliver results across multiple teams, CROs are key to helping the CEO execute their strategy.
But often, the need for a CRO is not evident to most executives – and it takes an experienced, determined individual to seek out the opportunity to become a CRO and shape the role for their organization. In this webinar, a panel of diverse CROs discussed what it takes to become a CRO and the role’s value to the organization.
A few tips on how to prepare yourself to become a great CRO:
Keeping employees engaged in a remote or hybrid environment can be challenging — it’s tough to know what’s working and what isn’t, let alone how to make the experience better. Human resources teams are looking for ways to better support employees in the new normal, from fundamental issues like ergonomics and connectivity to more complicated issues such as Zoom fatigue.
There are some bright spots—one benefit of the recent changes is that teams previously spread out geographically now have more opportunities to connect and stay informed. That alone can provide a noticeable bump in employee engagement and healthy team dynamics. In this webinar, Nikki Leske, Head of People Operations, Kurtosys Systems, and Brad Kime, General Manager and NYC Chapter Head, Operations Collective (now Pavilion), discussed some of the other ways companies can help new hires and existing employees stay connected and committed to their work.
A few best practices for employee engagement: