Recent Posts from Kathleen Booth

16 min read
Why Investing in Brand is Essential for Long-Term B2B Success As the head of marketing at Pavilion, I’ve watched the brand vs. demand generation debate play out in boardrooms, marketing forums and our own …
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3 min read
From Full-Time to Fractional: What CXOs Need to Know Before Making the Jump Over the past two years, the rise of fractional CXO leadership represents a paradigm shift for seasoned go-to-market (GTM) executives seeking new …
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