The GTM Awards is an esteemed industry-wide recognition program sponsored by Pavilion and TrustRadius. The program celebrates top go-to-market leaders, teams and companies who have demonstrated excellence, innovation, and success within the B2B tech sector.
The 2024 categories were:
- CEO of the Year
- Startup CEO of the Year
- CRO of the Year
- Startup CRO of the Year
- CMO of the Year
- Startup CMO of the Year
- CCO of the Year
- Startup CCO of the Year
- RevOps Leader of the Year
- Fractional/Advisor of the Year
- Hypergrowth Award (Company)
- GTM Innovator Award (Company)
Whether you've been a winner, finalist, or nominee for the GTM Awards—past, present, or future—we thank you for your invaluable contributions to GTM excellence.
CEO of the Year
This award recognizes the Chief Executive Officer or Founder who has demonstrated exceptional leadership, vision, and business acumen in driving overall company success and achieving significant milestones.
WINNER
Alina Vandenberghe
Co-founder & Co-CEO, Chili Piper
Alina started Chili Piper in 2016, driven by a passion to make revenue teams more productive and work better together. By 2022, the company was valued at nearly $1 billion—then the market shifted, slashing their valuation by two-thirds. Undeterred, Alina guided Chili Piper to cash break-even and has her eyes set on an IPO.
Her entrepreneurial spirit began even before high school, when she launched a lipstick business to fund her education. She went on to graduate with a master’s in computer science and soon began building mobile apps for Thomson Reuters, Bloomberg, and Pearson. Some of her work was even showcased by Steve Jobs.
Outside of her CEO duties, Alina leverages her platform to empower women, host dinners that teach others how to create meaningful community impact and share best practices in marketing and sales. In CEO circles, she advocates for “teal organizations”—a model for building purpose-driven businesses that positively impact their ecosystems.
Follow Alina on LinkedIn.
CEO of the Year finalists:
- Eido Gal, CEO & Co-founder of Riskified
- Anthony Lamot, CEO & Co-founder of DESelect
- Hunter Madeley, CEO of Vena Solutions
Startup CEO of the Year
This award acknowledges the Chief Executive Officer or Founder of a startup company who has achieved remarkable results in leading the company, securing funding, and driving growth in a dynamic and competitive market.
WINNER
Daniel Berlind
CEO, Snappt Inc
Determined to solve a major financial gap in the multi-family rental industry, Daniel Berlind co-founded Snappt in 2019—an innovative software that cuts bad debt, boosts asset value, and speeds up rental application reviews.
Under Daniel's leadership, Snappt has achieved remarkable growth, securing a dominant market position with more customers than any of their competitors combined. This success, fueled by their radical product-market fit, has earned Snappt prestigious awards like the Inc. 5000 and MHN Excellence Award for Best Technology.
Daniel has driven product innovation, expanded Snappt’s client base, and forged key partnerships with leading real estate firms. “As a long-time operator of multifamily properties, Daniel clearly understands the needs of Snappt’s target audience and has been the lynchpin in the value they provide across millions of apartment homes in all 50 states.”
Follow Daniel on LinkedIn.
Startup CEO of the Year Finalists:
- Charlotte Dales, CEO & Co-founder of Inclusively
- Anthony Kennada, Founder & CEO of AudiencePlus
- Collin Smith, CEO of ReachSuite
CRO of the Year
This award recognizes the Chief Revenue Officer who has demonstrated exceptional leadership, strategic thinking, and performance in driving revenue growth and sales success.
WINNER
Kiva Kolstein
President & Chief Revenue Officer, AlphaSense
With 25+ years of experience, Kiva has built high-performance, cost-effective revenue organizations known for their operational excellence. A seasoned executive and process improvement leader, he drives innovative, customer-focused strategies that fuel growth and long-term loyalty.
Kiva redefined AlphaSense’s go-to-market strategy with a "customer-first" mindset, driving best-in-class retention and growth. “His emphasis on white-glove customer service not only drives client loyalty but also facilitates deeper market penetration with AlphaSense's client base, elevating service and ensuring a premium experience.”
His focus on innovative sales strategies empowers his team to adapt quickly to market changes and meet customer needs. While many companies limit sales to “tactical” tasks, Kiva encourages his team to tackle strategic decisions that drive AlphaSense forward as the leading market intelligence platform. Every major decision is backed by data and insights his team gathers in their own platform.
Follow Kiva on LinkedIn.
CRO of the Year Finalists:
- Bryan Caplin, CRO of Thoropass
- Kristen Habacht, CRO of Typeform
- Kyle Norton, CRO of Owner.com
Startup CRO of the Year
This award acknowledges the Chief Revenue Officer of a startup company who has achieved outstanding results in building and scaling the sales organization, driving revenue growth, and establishing a strong market presence.
WINNER
Ryan Milligan
VP of Sales & Revenue Operations, QuotaPath
Over the last 12 months, Ryan has completely overhauled the sales process at QuotaPath, driving 100% quota attainment for three straight quarters. The transformation he led focused on establishing a cohesive sales methodology prioritizing training and enablement, and optimizing their outbound strategy. Ryan stays hands-on, meeting with prospects weekly and actively engaging in thought leadership within communities like Pavilion.
Milligan’s AI-driven outbound motion improved that channel’s boosted performance 5x quarter over quarter. “As we move upmarket, Ryan has found unique opportunities to pitch QuotaPath and test new messaging…”
His dedication to putting customers first is unwavering, ensuring he consistently delivers sharp, actionable product feedback. He even has made it a habit to schedule quarterly trips to meet customers face-to-face.
Follow Ryan on LinkedIn.
Startup CRO of the Year Finalists:
- Aviv Canaani, CRO of Datarails
- Autum Grimm, CRO of PartnerTap
- James Kaikis, Head of GTM at TestBox
CMO of the Year
This award recognizes the Chief Marketing Officer who has demonstrated exceptional marketing leadership, creativity, and innovation in developing and executing successful marketing strategies that drive business growth.
WINNER
Charity Hudnall
CMO, Vagaro
Charity began her career during the dot-com era leading and managing marketing projects at companies like Sapient and Cisco. Now, as Vagaro's Chief Marketing Officer, she drives the company's growth by overseeing brand positioning, customer journeys, and retention strategies. Under her leadership, Vagaro has expanded into markets like Canada and the UK, doubling acquisition rates and increasing global headcount by 100%.
Charity's approach to go-to-market strategy is data-driven, balancing traditional and cutting-edge methods. “By meticulously analyzing data and customer research, she shapes end-to-end customer experiences that resonate deeply with our user base. She champions a rigorous testing and benchmarking approach to ensure our positioning consistently aligns with market demands.”
Beyond business, Charity launched the KNOWN program, which stands for Knowledgeable, Nurturing, Opportunities, Women-Centric, Network. It is a women-centric collective that provides resources and networking opportunities for women to succeed in business and in life.
Follow Charity on LinkedIn.
CMO of the Year Finalists:
- Blake Adams, SVP of Marketing at Florence Healthcare
- Kelly Hopping, CMO of Demandbase
- Carol Howley, CMO of Exclaimer
Startup CMO of the Year
This award acknowledges the Chief Marketing Officer of a startup company who has achieved remarkable results in building brand awareness, acquiring customers, and driving marketing success despite resource constraints.
WINNER
Colby Proffitt
VP of Marketing, Shift5
Since joining Shift5 in January 2023, Colby has single-handedly led the marketing function, transforming it from an ad hoc support role into a crucial driver of go-to-market strategy and business growth.
A significant factor in the team’s continued success is Colby’s leadership.“He is a passionate advocate of radical candor and his belief in transparency has consistently provided both the clarity that his team requires to move forward quickly, nimbly, and with confidence, as well as the trust, confidence, and commitment required for the team to meets its aggressive quarterly and annual targets.”
Named one of Washington, D.C.’s Top 15 Marketing Experts of 2024, his leadership also earned recognition from Gartner for the ABM program he spearheaded.
Follow Colby on LinkedIn.
Startup CMO of the Year Finalists:
- Canberk Beker, Former Head of Insights at HockeyStack
- Jenn Deering Davis, CMO of GradientWorks
- Anthony Ricco, CMO of Corellium
CCO of the Year
This award recognizes the Chief Customer Officer who has demonstrated exceptional leadership, customer-centricity, and a track record of delivering outstanding customer success outcomes, driving customer retention, and satisfaction.
WINNER
Kimberly Simms
Former CCO, Planful
Kimberly Simms joined Planful as Chief Customer Officer in October 2020, bringing over two decades of leadership experience from her roles at Anaplan, IBM, HireVue, and Accenture. “[Kimberly’s] leadership and customer success expertise have been instrumental in transforming the customer experience, driving significant improvements in customer retention, success, and engagement metrics.”
Her forward-thinking GTM strategies have played a key role in elevating Planful’s market position. One standout initiative is the creation of Planful’s annual Customer Awards, which celebrate customer achievements across five categories. This program highlights customer success and fosters deeper client loyalty and engagement.
Kimberly's approach also prioritizes customer feedback to drive product enhancements and refine market positioning. Under her leadership, Planful has consistently received high praise on B2B software review platforms like G2 and TrustRadius, resulting in frequent top placements in G2’s quarterly Crowd Reports, as well as earning top spots in the 2023 Best Accounting and Finance Products.
Follow Kimberly on LinkedIn.
CCO of the Year Finalists:
- Chris Collins, CCO of Tricentis
- Chris Dishman, SVP Global Customer Success at Totango + Catalyst
- Heidi Lasker, CCO of Bynder
Startup CCO of the Year
This award acknowledges the Chief Customer Officer of a startup company who has achieved exceptional results in building a customer success function, ensuring customer satisfaction, and driving customer loyalty and advocacy.
WINNER
Gonzalo Cayo
CCO, Hivebrite
With deep expertise in building B2B product teams focused on solving customer problems, product-led growth (PLG), and aligning strategy with revenue objectives, Gonzalo is a champion of customer-centric cultures.
At Hivebrite, he introduced a new approach to handling Client Success, organizing everything around measurable customer impact. “Focusing on impact, rather than happiness, and focusing on objective risk ratings, rather than vague ideas and feelings, allows [Hivebrite] to be extremely strategic in where time is spent...”
Gonzalo also established a CS Enablement team focused on delivering scalable customer resources, providing targeted training and best practices for CSMs, and acting as a vital buffer to centralize the many requests directed at Client Success from across the organization.
Follow Gonzalo on LinkedIn.
Startup CCO of the Year Finalists:
- Jess Bergson, Head of Customer Experience at Clay
- Paige Collins, CCO of XOI Technologies
- Kristi Faltorusso, CCO of ClientSuccess
RevOps Leader of the Year
The RevOps Leader of the Year Award recognizes the Revenue Operations leader who has demonstrated exceptional leadership, strategic acumen, and innovation in optimizing revenue operations within their organization, playing a pivotal role in aligning sales, marketing, and customer success functions to drive revenue growth, operational efficiency, and customer satisfaction.
WINNER
Sandy Robinson
SVP of Revenue Operations, Patra
Sandy brings over 20 years of experience in sales, leadership, training, enablement, and revenue operations to the industry. When Sandy joined Patra, she immediately recognized an opportunity to improve sales velocity, close rates, and retention.
Sandy dove into the data and uncovered a host of issues, from broken communication between departments to a lack of proper stakeholder engagement. Salespeople were missing key decision-makers, the handoff to the implementation team was disjointed, and the systems in place weren’t supporting the company’s preferred consultative approach.
She reimagined the entire process by creating a new roadmap for the customer journey, restructuring the sales team’s compensation plan to better align with results, and implementing new tools and training to ensure everyone was on the same page.
The impact was immediate. Deals started to flow more smoothly, cancellations dropped, and the Patra team felt empowered to succeed under a clearer, more strategic framework.
Follow Sandy on LinkedIn.
RevOps Leader of the Year Finalists:
- Kayvan Dastgheib, Global Head of RevOps & Enablement at Tegus
- Lawrence Levinson, VP of Revenue Optimization at Wave HQ
- Christine Maxey, VP of Revenue Operations at LeanData
Fractional/Advisor of the Year
This award acknowledges the outstanding contributions of fractional or interim Chief Revenue, Marketing, Customer Success or Operating Officers who have made a significant impact on the organizations with which they work. This award celebrates executives who, despite not holding full-time positions, have brought transformative leadership, vision, and expertise to drive growth.
WINNER
Rachel Johnson
Fractional CMO and Marketing Practice Founder, GrowthJen
As the Fractional CMO and Marketing Practice Founder at GrowthJen, Rachel provides hands-on, strategic guidance across the entire revenue lifecycle, applying agile and MVP methodologies to drive rapid results and long-term impact.
Rachel’s expertise spans every facet of the go-to-market process, including sales, marketing, client success, and revenue operations. Known for her "roll-up-your-sleeves" approach, she excels at combining high-level strategy with actionable execution. Her focus on agile practices enables businesses to make swift, effective changes while building toward broader strategic objectives.
One client enlisted Rachel to realign their marketing team after missing SQL and pipeline targets for five consecutive quarters. By fostering a revenue-centric mindset and unifying sales and marketing under a single pipeline, she revitalized their performance. By leveraging agile frameworks and introducing new demand-generation channels, Rachel increased marketing pipeline by over 200%.
Follow Rachel on LinkedIn.
Fractional/Advisor of the Year Finalists:
Revenue Architect of the Year
This award honors an individual who has successfully applied the Revenue Architecture framework within their company, driving measurable growth, and setting a standard for others to follow.
WINNER
Chris Nixon
Head of GTM & Customer Finance, OneStream
Chris plays a pivotal role in driving cross-functional alignment at OneStream, working with the company’s sales, finance, customer, and marketing teams to ensure the principles of Revenue Architecture are integrated throughout. As OneStream prepares for its IPO, Chris focuses on optimizing go-to-market (GTM) efficiency and providing key insights to guide the team.
A strong advocate for the impact of Revenue Architecture, Chris helps OneStream’s executives understand its importance as a framework for GTM success. He leads efforts to align the tracking and measurement of the sales process with deal progress, enabling teams to see their direct impact on revenue growth.
Known for his expertise in change management, Chris builds trust across the organization while applying a data-driven, relational approach to decision-making. A systems thinker, he effectively translates complex concepts into actionable strategies, ensuring smooth company-wide updates with a delicate, human touch. Chris’s leadership drives both strategic alignment and organizational success.
Follow Chris on LinkedIn.
Hypergrowth Award
This award acknowledges a team or company that has achieved exceptional and rapid growth, demonstrating its ability to scale operations, acquire customers, and establish a dominant market position.
WINNER
Exclaimer
Exclaimer, a leading provider of email signature management solutions for Microsoft and Google services, ensures consistent branding, compliance, and real-time customer engagement for its customers. They serve over 60,000 organizations in 150+ countries, including brands like BBC, Sony, and Bank of America.
Previously, Exclaimer’s reliance on Pay-Per-Click (PPC) for lead generation primarily captured existing demand without creating new opportunities. Recognizing the need for a more proactive approach, Exclaimer set ambitious growth goals for 2024. They adopted a systemic strategy focused on diagnosing challenges, defining a clear path forward, and implementing repeatable processes to drive sustained growth.
Exclaimer has earned multiple industry awards, including Leader in the Email Signature category on G2, TrustRadius Top Rated, Megabuyte50’s Best Performing Privately-Owned Business, CRN’s Best Company to Work For, and IT Europa’s Technology Vendor of the Year 2024.
Learn more about Exclaimer.
Hypergrowth Award Finalists:
GTM Innovator Award
This award recognizes a team or company that has demonstrated exceptional innovation in their go-to-market strategy, product development, customer acquisition, or other areas that have resulted in a significant competitive advantage or market disruption.
WINNER
Champion
Champion is the first platform focused on post-sale marketing to drive profitable growth from your customer base, boosting both revenue and retention. Powered by AI, Champion streamlines key programs like customer references, advocacy, peer reviews, and job change workflows—helping you generate new leads, close deals faster, and increase win rates.
Unlike other solutions, Champion focuses on the convergence of Customer Success (CS) and Customer Marketing, enabling organizations to scale customer programs and break down the silos that traditionally exist. By creating a platform that fosters true partnership between these teams, Champion drives stronger results and allows companies to track revenue impact as a key metric for customer marketing success.
The platform starts by identifying who your Champion customers are and empowering them to contribute at the right time, in the right way. While services have long practiced this, product teams have struggled to scale such processes for thousands of users. Champion simplifies this with an automated, ready-to-roll solution.
Learn more about Champion.
GTM Innovator Award Finalists:
Pavilion and TrustRadius are proud sponsors of the 2024 GTM Awards. For more updates, follow Pavilion and TrustRadius on LinkedIn.
